With the Fourth of July just a little over two weeks away, I’ve been looking into products that are designed and built here in America. One item that has been on my radar for a while now is Shinola watches. I first discovered them about 9 months ago, but haven’t written anything up. Today I am, with Shinola being the first Designed in America - Made in America post. The two videos included in this post show the pride, craftsmanship, quality, and design thinking that went into Shinola watches.
Shinola is more than a watch maker. This Detroit based company also produces bikes, leather goods, and journals. All of these items are designed and manufactured here in the United States. Shinola believes that American design and manufacturing is world class, and capable of leading the world in craftsmanship, innovation, and quality. Shinola has partnered with a group of extraordinary American manufacturers whose obsession with craftsmanship and quality matches their own, and it shows in the products they produce.
When I first read about Shinola watches I was intrigued. There hasn’t been a watch maker in the United States for almost 40 years. Shinola is starting a new chapter in American watch making with production of timepieces crafted from “Steel, Leather and Labor”. As a testament to the quality of the watches they make, everyone is sold out on their website.
The watches themselves are hand made with an obsessive focus on crafting a watch of the highest possible quality. Yes they use Swiss parts, but the design and manufacture takes place in Detroit Michigan. The timepieces are limited edition, numbered units that feature serious attention to detail. All watches feature sapphire crystals. The watch faces are over printed up to 14 times using sophisticated luminous paint. The leather straps are produced by Horween of Chicago. The cases, screws, dials, bolts, buckles, and assemblies have all been well thought out and designed to produce a watch that is a hybrid between a fashion watch and a high quality daily driver. The result, a beautiful timepiece designed and hand built with high quality materials in the American Midwest.