In terms of clever advertising, Grey and1st Ave Machine got it right on with this spot for Gillette. This is a really nice way to do a product demo, and totally memorable. The crew rigged up 88 of Gillette’s new Flex Ball razors to piano keys, tied them to a matrix which ran to an alternate keyboard played by composer Son Lux. Lux plays a an elegant composition as the camera moves throgh various angles, details and close ups of the product. This is some really nice work that goes way outside the box for advertising a razor and blades.
Today Toyota quietly brought their new 2015 FCV (Fuel Cell Vehicle) to San Francisco for a demo today. Along with it they launched a new micro site, and a fancy animated teaser video to go along with it. All of this came to my attention when I saw a couple of demo videos online and did a search for the car. This is actually pretty exciting as far as I’m concerned. I know there are nay sayers , and folks that quickly dismiss the technology, but anything to get us away from fossil fuel use is fine by me. The car is only going to be available in California at first, but hopefully it will roll out on a national level soon.
The video below was produced by Brighton based ATYP Studio and Droga5 with post and animation done by London based, Analog. Following a brief that called for “simplicity, elegance, and sophistication, while ensuring strong storytelling and the human hand” The team pulled off a really refreshing way of marketing a very ubiquitous item. Yes it’s new technology, but its still a car. The team uses a line as a repeated motif and visual connector that leads the viewer through the spot that weaves through the visuals showing archaic fossil fuels, crumbling carbon cities, and emerging as a blue hydrogen highway that represents Toyota’s vision for the future of car propulsion. It’s a nice teaser and one that got me to actually go to the Toyota microsite and sign up for more information.
In 2013 a group of artists, animators, scientists, writers, designers, producers, and marketers formed Brazen Animation with one purpose. “In a world saturated with “Throw Away Entertainment” we have only one goal: to tell inspirational stories with meaning and purpose.” To achieve that goal, they work on commercials while they develop their own feature projects. The video below is a fabulous example of the quality of the animated work they produce. It features “Iggy” who represents the Brazen spirit within each of us that is passionate, bold, unique, accountable, autonomous, collaborative, and classy.
About a week ago Ralph Lauren showed off his spring 2015 line of clothing by projecting a holographic image on a 60 foot wall of water in New York’s Central Park. The video below is the official release from Ralph Lauren, Its a pretty impressive display created MPC. I’ve been looking around hoping to get a behind the scenes video, but so far no luck. If I find one I’ll post an update. In the mean time feast your eyes on a really nice blend of technology, animation, fashion, and design.
This is a great behind the scenes video, because the guy that made it actually talks about what they did and how they did it. Most of the time the Behind the Scenes stuff is just a bunch of clips that show the build and shoot without much insight or detail. This goes a bit further, letting you know things like inspiration, actual gear used, and process. Below the Behind the Scenes, is the final music video they produced.
Below is the new two and a half minute online spot for Apple. If you are not one of the 750,000 people that have already seen it, you are in for a treat. The video features tons of forced perspective, optical illusions, a little animated type, and one hell of a script. As always, Apple advertising is a total winner.
Its almost the weekend, so take 40 seconds out of your day, watch this and smile. The animation below is fromJ-Scott. It took two years of nights and weekends to put this together and it shows. Great comedic timing, solid animations, really solid sound design and musical score.