This little piece for the New York Times was produced by Designer: Johnny Kelly and Nexus. Bright colorful flat design that pulls from book to book creating a series of scenes that cover the range of the New York Times’ annual ‘Holiday Books’ Book Review. From the credit lines on Vimeo, it looks as though this was designed, animated, and rendered in 3D. You’d never know by the very distinct 2D look. For maximum effect, watch it full screen.
Production Company: Nexus
Director + Designer: Johnny Kelly
Producer: Isobel Conroy
Project Lead: Mark Davies
Animation: Sergei Shabarov, Michal Firkowski, Fabrice Fiteni, Mark Davies
3D Rendering: Michal Firkowski, Jeremi Boutelet, Mark Davies
3D Modeller: Florent Rousseau
Compositing: Elliott Kajdan
Client: New York Times Book Review
Art Direction: Nicholas Blechman
Music & Sound Design: David Kamp
Menswear Dog is absolutely brilliant. How this blog escaped me for so long I have no idea. Watch the video below and then click through to experience the most fashionable dog on the planet. If your lucky you can be as fashionable as Menswear Dog.
Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or been lightly involved in some brand initiative but being an expert at branding is a very complex skill, because branding in an extremely complex thing.
For his thesis project at the University of Applied Sciences Potsdam, motion and graphic designer Henning Herholz has created a six-minute essay that is a thorough and well executed overview of what branding is. He makes a very thoughtful point on why motion design is such a powerful tool in making a brand successful. Even if you think you are an expert on branding, this is worth watching because of the way it explains things in a clear concise way. After you finish the six minute short, you can feel better about your LinkedIn skills claims about branding.
Less than a decade ago, the idea of using video as a marketing tool online was painful. Bandwidth was still limited, getting people to watch online was a challenge, and media outlets were few. Today however that has changed. With internet speeds ever increasing, the advent of multiple outlets, devices, and platforms, video is the fastest growing ad segment on the internet. Video growth is due in part to lower production costs thanks to advances in technology, the popularity of of video capable smart phones and tablets, and better online video production values. Over the last year alone, online video use has increased by 12 percent among business to business marketers. And video is now the 6th most popular online marketing tactic. The infographic from Brainshark below has even more information about the rise of video, and it’s online potential.
Posted in Advertising, Information Graphics, Video
Tagged Advertising, Brainshark, Content Creation, Infographic, Marketing Tactics, Online Marketing, Online Video, Video, Video Marketing
While trolling vimeo this snowy Sunday in December I came across the rebrand Plenty did for Fox and Fox Life’s Fox Life global image, the second most important channel of the group. Working with a bright color pallet, flat graphical images, snippets from their prime time line up edited in, and fluid motion graphics, Art Director: Pablo Alfieri & Elda Broglio, Animation Director: Mariano Farias, and crew have created a nice little promo spot that feels fresh. I’m seeing more and more of this style of work. Lets hope it catches on but doesn’t become as saturated as the sketchbook look that has dominated the design world for what seems like the last decade.
With “Flat Design” being all the rage these days in UI design and graphics, it’s no shock that it is making it’s way back into the world of motion graphics and animation. The three animated shorts from Hornet below are for insurance company Oscar. These bright, light, and flat spots are charming and fun to watch. Like JC Penny’s recent animated TV spots, this flat graphical look is a breath of fresh air in a crowded marketplace.