Based on the painting “Massacre of the Innocent” by Rubens, Sebastian Burdon has created a zoetrope of insane detail. The 300 plus figures, and architectural elements were modeled in 3D Studio Max and Z-Brush. They were then printed using a 3D printer to create the final result. When rotated and illuminated with a strobe light, the scene comes to life with total effect showing the gruesome carnage depicted in the original painting. It took Burdon 6 months to complete the modeling and animation, and frankly based on the level of detail I’m surprised it didn’t take longer. The original painting is below the video.
This morning I had an email from a friend that works at Ogilvy with a link to a Vimeo video that was produced by the Ogilvy team in Hong Kong. The video was for the latest promotional item Ogilvy Hong Kong created for Pizza hut, and I have to admit this is pure genius. The turned the Pizza box into a video projector that uses your smartphone. Pizza hut is giving access to free movies, your phone is the video source, and the rester becomes the projection lens and stand for your phone. I love this. It’s an affordable, memorable item that is so damn clever. The quality of the video isn’t that great, but who cares. The experience and the novelty of the projector box is a pure win for Pizza Hut in this case.
The purpose of any good PSA is to make you stop and think about the message they are trying to get across to you. Sometimes the message is in your face, other times the message is a bit more subtle. In some cases it sneaks up on you and smacks you on the back of the head. CAse in point the long form directors cut of “Gift” for Hungarian organization Zoetis.
This is a really well made piece with high production value, and a story that translates into any language. The message is universal and impactful. It does what a PSA is supposed to do, it makes you think and it leaves a lasting impression. It gets a bit predictable based on the title, but the video and the soundtrack keep you drawn in, even when you figure out where this is going.
Directed by Zsemberi Zsófia, and shot by Horváth András, the two of them bring Görögh Attila, and Zsemberi Zsófia script to life in a way that draws the viewer in and holds them for the full 3 minute length of this web short. This is a really well done spot for Zoetis that hopefully will get transferred to similar organizations world wide.
Public Art can be a hit or miss endeavor. More often than not it misses the mark for one reason or another, be it budgets, design by committee, to many cooks in the kitchen, what ever. Occasionally though it ends up being pretty impressive and true to the need of the commissioning group and the artists themselves.
Recently Los Angeles International Airport installed a series of large-scale, permanent public multimedia installations in the Tom Bradley terminal. The works were designed to enhance the spacial experience of travelers by bringing the architecture to life through the media features of the installations. Designed by Moment Factory the 16 unique responsive digital artworks are built to react to passenger movements with audio, video, sound effects and music being served up real-time in the space. I can’t wait until I fly in or out of LAX again so I can see these in person.
I want this for my dog. I want this for me. Nikon has developed a camera for your pooch that responds to the dogs heart rate and takes photos according to your dogs level of excitement. Nikon’s Heartography experiment is a 3D-printed custom case for a Nikon camera that can be strapped to your dog to take photos from a dog’s-eye view. The case is connected to a heart-rate monitor strap which is used to track the dogs heartbeat. When the dog’s heart rate spikes, the case tells the camera to snap a photo.
While this is a Nikon experiment its a product I think would sell well. It’s a nice blend of technology, physical product and could have hooks into social media sites like Flickr, Instagram, Google +, and facebook. If you go to the Nikon Heartography site you can see a ton of examples that their canine pal snapped. They aren’t that bad, and large portion of them are as good as most of what I see on Facebook and Instagram these days.
I’ve been spending the weekend in Colorado hiking and taking photos of the surrounding landscape. One of the goals of the weekend was to find new places, go where we’ve never been, and venture off the well worn path. Mission accomplished. The photos below are JPEGs. I haven’t had a chance to process any RAW shots, or go through auto bracketed images to make selections and adjustments. That’ll happen in a week or two.
Its that time of year when I make my annual pilgrimage to Estes Park, Colorado for a little time off. After a long drive across Kansas in the rain and a day of light hiking where we saw a brown bear and her cubs, today we hit it early for sunrise in the mountains. I’m trying some new camera settings and a couple of new lens combos, and things are shaping up nicely. I’m just hoping the weather holds for the next couple of days.