Interactive goes analog with the launch of the new Abraxas beer ad in Lima magazine. Produced for SAB Miller by Wunderman Phantasia PERU, the ad is deceptively simple. Turn the flashlight on, on your phone, or just use a strong light source to reveal a secret message by suing the light through the back of the ad. I love this because it encourages you to use your smartphone, but requires no app, QR code, or any other digital device. Nice, simple, effective.
Over the last 4 years I’ve seen a ton of projection mapping stuff. The technology was white hot a few years back with everyone and their dog doing huge scale, big budget productions. The medium of choice was usually a huge building or stadium floor. That’s why I find this so refreshing. I came across “Le Petit Chef” tonight while doing some research for a freelance gig I am doing, and fell in love.
The brain child of Filip Sterckx and Antoon Verbeeck from Skullmapping, created the show to enhance the dining experience at a new restaurant. In the production, dining guests are greeted by a small chef that emerges from the table, and maneuvers on and around the physical table settings. The chef entertains the guests at the table by putting on a fun show creating their pixel dinner from scratch. At the end the chef has a small accident that cues the staff to bring plates of real food.
It’s a novel and whimsical idea, very fun and entertaining. This is the kind of thing I could see making it to places in Vegas as well as Disney theme parks. It’s a perfect fit for the Rain Forest Cafe, and at the same time I could see this entertaining dining guests at up scale eateries as well.
Boston based design firm Visual Dialogue has designed the art for the new Lead Belly box set. Similar to their work for the Woody Guthrie box set “Woody at 100” the design work here captures the enigma that epitomizes Huddie Ledbetter – better known as Lead Belly. There is a wonderful blend of typography and vintage photos of the artist, along with letters written by the artist and images of the original releases. Working closely with the Smithsonian Institutes Folkways label, Visual Dialogue has created a definitive box set featuring 108 songs on five discs. While digital music has made a huge dent in the sale of records and CD’s, it is this kind of design work that keeps me coming back to buy physical products.
It’s pretty amazing how brands are beginning to take advantage of the Instagram API to create compelling advertising. Landrover has launched 2 Instagram campaigns that take full advantage of the smartphone applications ability to use video and seamless image blends to create a story built around the new Landcover discovery. Developed by Y&R New York, followers engage in two fictional stories. The first follows the adventures of two brothers in Kanab Utah. The second a young couple in Sawtooth National Forest Idaho. The campaign blends amazing landscape photography that has been stitched together to create a seamless, scrollable backdrop, and short video clips from each adventure. Both stories are viewable at @SolitudeInSawtooth, @BrotherhoodOfWonderstone on Instagram. At various points users can tap on specific images to learn skills in off-road driving, survival tips, and other outdoor techniques. This is such a great form of social advertising. It is engaging, without being a hard sell. It elevates the brand in a way that makes the Landcover Discovery even more desirable, and it engages with the target audience on a very transparent level. You really should look at this on your Instagram account if you can. The website version simply doesn’t do it justice. The video below from Digital Buzz shows it in action if you don’t want to, or have the time to check it out on your Instagram account.
Swedish Vodka maker Absolut has tapped into the “Maker” movement with a new mobile innovation lab built from shipping containers and other recycled materials. The Absolut Creative Space was designed by architects Astrid Skog and Charlotte Stuvebackfor Abslout earlier this year as a venue for creatives and innovators to produce unique with tools they might not have access to, in a collaborative environment. Inspiration was taken from Absolut’s production process and applied to each of the four individual spaces. The goal was to inspire and enable different types of work with limitless variations on the creative process.
Creative Space was first placed outside Färgfabriken in Stockholm Sweden. The containers occupy enough space to hold all four containers and create a common area in between. That space is a “Semi-Official Zone” according to the architects that designed the Creative Space, which is designed to welcome visitors and encourage them to come closer and get involved. In addition the area was softened with landscaping creating an even more relaxed and inviting space for the creatives using the space as well as guests.
I really hope Absolut brings this to the USA for a tour. I think it would be a blast to participate. The first link above takes you to the Absolut site with case studies of projects already completed.
An area of pallets with plants with meeting places surrounds the four containers.
They say that when life closes one door it opens another. This has truly been the case for me this summer, what with having my job eliminated at Hallmark, and landing a steady design job before my last day at the big H. With that said, here is a video about doors. Shot entirely on an iPhone 6 with Hyperlapse and Cameo by Paul Trillo in Stockholm. It’s Friday. Enjoy.