To improve awareness of Hyundai’s 5 Year Unlimited Mileage Warranty, Innocean Worldwide commissioned Studio AKA to develop an online animated campaign where the core of the theme was the simplicity of Hyundai’s offer. The series of animated shorts was developed by director Steve Small who chose to create a world of clean simple graphical animations with a deadpan craziness that Studio AKA could run with. Each scenario shows both limited and unlimited situations that focus at the end on the Hyundai advantage. Short performances in each vignette on simple colorful backgrounds with an engaging sense of humor help to sell each short. The video below is a compilation of the 13 spots, all of which can be seen here.
I’ve been on a kick posting about PSA’s as of late. I’m not going to give the plot away on this, or tell you what it’s for. I will say that it is going to make you think, and probably make you mad. Directed by Yves Geleyn for Hornet, the animation style is wonderful and inviting. It will draw you in and hook you, then leave you thinking about the outcome.
E-Ink isn’t really a new technology. Forms of it have been around for over a decade being used in some form of the print industry to create levels of mild interactivity. What I love about the video below is, Grey London and Herb & Spice brand Schwartz have combined it with your smartphone and Bluetooth to create a fresh interactive approach to a poster.
The assignment was simple, the execution more complex, the result fantastic. Illustrator Billie Jean was invited to create a visual articulation of what taste might look like. Starting with traditional media he painted the artwork for the poster. The illustration was then digitized, and divided into segments. Segments were printed with an electronic ink and coordinated to a smartphone app that talked to your mobile device using a Bluetooth connection. Your phone literally became the speaker for the poster. The result is a printed, interactive musical instrument.
This afternoon storms rolled in from the South. While walking the dogs at the furthest North point where Main Street runs out at the Missouri River, I turned around to see this. The sky just turned from overcast to boiling in a matter of minutes. The photo was shot on the iPhone and color corrected with Camera +.
Milan creative studio H-57′s staff set out earlier this year to create a set of rules, or guidelines to determine what guides them every day. The fact is that most of these could be applied to any occupation.
To create the poster, the H-57 crew determined their personal guidelines, drew them on paper, cut them out, and glued them to a sheet of cardboard. Then the entire sheet was converted to what you see below.
In the end, these rules are what really should guide us every single day.
Working with 3D Studio Max, Z-Brush, and Photoshop, Russian designer and illustrator Maxim Shkret has created a series of animal illustrations with a flat, yet sculptural feel. If Shkret hadn’t listed the software used on his Behance page, I probably never would have guessed 3D. Now that I know, I can totally see it. The thing that really draws me to these though, is the fact that they don’t look like your typical 3D model/illustration. Great work. Each one is also available for sale as a printed piece on his site.
From the 29th of March to the 7th of September 2014, artist Wes Lang has an exhibit of his work showing at ARoS Aarhus Museum of Art. The video below from I DO ART is an interview with the artist in his studio and on location at the museum. Lang gives insight into his creative process, and brings to light a simple fact about creativity. Sometimes you just know when something is right, when it’s done, when to stop working on it. More often than not, your brain turns off as you go into that zen zone of creativity and the good stuff just happens. At one point around the 4:30 minute mark he talks about coming back to his studio the next day and not remembering creating certain things from the night before. I can relate to that. Sometimes you are so in the zone of creativity it’s as though something else takes over for you, a muse, a creative spirit, another part of your brain, something, and it’s all good.