Menswear Dog is absolutely brilliant. How this blog escaped me for so long I have no idea. Watch the video below and then click through to experience the most fashionable dog on the planet. If your lucky you can be as fashionable as Menswear Dog.
Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or been lightly involved in some brand initiative but being an expert at branding is a very complex skill, because branding in an extremely complex thing.
For his thesis project at the University of Applied Sciences Potsdam, motion and graphic designer Henning Herholz has created a six-minute essay that is a thorough and well executed overview of what branding is. He makes a very thoughtful point on why motion design is such a powerful tool in making a brand successful. Even if you think you are an expert on branding, this is worth watching because of the way it explains things in a clear concise way. After you finish the six minute short, you can feel better about your LinkedIn skills claims about branding.
Less than a decade ago, the idea of using video as a marketing tool online was painful. Bandwidth was still limited, getting people to watch online was a challenge, and media outlets were few. Today however that has changed. With internet speeds ever increasing, the advent of multiple outlets, devices, and platforms, video is the fastest growing ad segment on the internet. Video growth is due in part to lower production costs thanks to advances in technology, the popularity of of video capable smart phones and tablets, and better online video production values. Over the last year alone, online video use has increased by 12 percent among business to business marketers. And video is now the 6th most popular online marketing tactic. The infographic from Brainshark below has even more information about the rise of video, and it’s online potential.
Posted in Advertising, Information Graphics, Video
Tagged Advertising, Brainshark, Content Creation, Infographic, Marketing Tactics, Online Marketing, Online Video, Video, Video Marketing
While trolling vimeo this snowy Sunday in December I came across the rebrand Plenty did for Fox and Fox Life’s Fox Life global image, the second most important channel of the group. Working with a bright color pallet, flat graphical images, snippets from their prime time line up edited in, and fluid motion graphics, Art Director: Pablo Alfieri & Elda Broglio, Animation Director: Mariano Farias, and crew have created a nice little promo spot that feels fresh. I’m seeing more and more of this style of work. Lets hope it catches on but doesn’t become as saturated as the sketchbook look that has dominated the design world for what seems like the last decade.
With “Flat Design” being all the rage these days in UI design and graphics, it’s no shock that it is making it’s way back into the world of motion graphics and animation. The three animated shorts from Hornet below are for insurance company Oscar. These bright, light, and flat spots are charming and fun to watch. Like JC Penny’s recent animated TV spots, this flat graphical look is a breath of fresh air in a crowded marketplace.
The world of photography has changed so much in the last 20 years. Even the last 5 have seen some very radical shifts in the way photographers shoot, edit, and post process their images. One thing remains constant though, good photography is not about the technology and software, it’s about the person behind the camera. When the two are combined, you get masterful results.
Photographer Frederic Schlosser was given the assignment of shooting the very famous Falken Porsche 911 for an upcoming ad campaign. The client wanted the car to look as though it was moving very fast. They also wanted it shot in a rather edgy environment, with very tight, limited driving spaces. In order to achieve a really sense of movement, Schlosser turned to Virtual Rig software to help create the final images.
The video below is a behind the scenes short of the photo shoot. The link above will take you to Schlosser’s website where you can see all of the final images.
“In general it’s important for sure to get one shot without the car and one photo with spinning wheels. [Most people accomplish this using a jack to lift up the car and spin the wheels by hand.] For Virtual rig shots I also like to to show a vanishing point. This gives the picture more speed in my opinion. I always try to do something crazy with Virtual Rig photos because it allows me to capture limitless angles of the car, and thus, I love to do things that would be nearly impossible to shoot real life. That’s why I chose to create a dynamic shot of the Porsche driving during rain. It was really important to get nice water drops on the car, but since the car is moving and the water drops on the car have to move as well! So just using a water hose to spray down the car was not enough because the water was not moving fast enough. I used a technique which is very famous in portrait retouched called frequency separation and allowed me to move the water drops on the car. Another thing to add: we also had someone to move containers in the background for us. It was important to get Maersk containers properly displayed in the pictures since they are a partner of Falken!”