NakNak Numbers.

One of the things that happens when you remodel your house is, you find all sorts of cool stuff on the internet that are house related. Like these cool looking house numbers from Taiwan’s NakNak design. The Wire Number series was designed by Kyuhuung Cho & Erik Oloysson in collaboration with NakNak’s 30-year-old metal workshop. Each number is bent by hand and then powder coated for the finish. The forms create sinuous lines that have such a wonderful fluid flow to them. Visually they are a stark contrast to the ever popular Neutra House numbers, and they feel so visually fresh as well. It is easy to see how these were inspired by the bent glass tubing of neon signs.

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Predominant.ly Searching for Music.

I used to spend hours in record store sifting through stacks of new and used vinyl searching for something new and unique. Just like book stores, record stores were a place to discover old favorites and new gems. A place to find music that you could share with your friends and so much more. there was something about the experience that will never be captured by an online experience, no matter what your source is, be it iTunes, Spotify, Amazon, eMusic, etc.

Predominant.ly designed and built by Open Work wants to change that. They want to bring to the online world the spontaneity of stumbling across a new find or an old favorite while searching for music.  The concept is really pretty clever. Based on color choices Predominant.ly  serves up groups of albums where the covers match your color choices. The data is pulled from iTunes which makes the entire catalog available.  The experience definitely lends itself to the concept of exploration in the digital space.

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1-of-1 Porsche’s and More.

As someone who’s formal eduction, training and work experience is in the filed of art and graphic design, I have a profound appreciation for the work of 1-of-1. The posters shown below have a flattened refined look that will stand the test of time. The visual simplicity highlights the car’s silhouette . There is just enough detail to keep things visually interesting without detracting from the aesthetic of the automobile, or the overall visual design. Limited color pallets and flat graphics help to enhance the overall feel of the posters themselves. The designer has worked closely with each client to capture personal details that really make each print one of a kind.

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1-of-1 is the brain child of Australian designer Steve Schenko and it grew out of the creation of a one off print of one of his advertising clients Porsche 911 GT3. That single poster caught the eye of a number of automotive enthusiasts and the rest is history. Well history in the making since he is just starting out. Right now Schenko is open to taking commissions on poster designs for your personal automotive or motorcycle baby. The posters are one of a kind images printed on 310GSM artist stock paper, and signed by the artist.

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Software That Changed Everything.

I’ve been meaning to post this for a couple of days now but work, remodeling, and life just keep getting in the way. I’m going to date myself. I’ve been using Adobe Photoshop since version 1. That’s right 25 years of Photoshop use under my belt. After all this time I feel pretty confident in my skills but I am by no means a master. I learn new stuff about this software every single day.

The 25th anniversary of Photoshop happened back on the 18th of February, and it got me to thinking about how much this program has grown and changed over the years. How much Photoshop has changed photography, graphic design, art, film, video, typography and so much more. The video below was published by Adobe to celebrate the 25th anniversary of Photoshop. It’s a fun little animated piece that highlights just how powerful this tool can be.

Now if you’ll excuse me, I have some Photoshop work I need to dive back into.

Reclaim the Kitchen.

Brikk, the Stockholm based directing team of Björn Johansson, Josef Andersson and Samuel Fastpack have created a web based long form video ad to support Wolf Ranges “Reclaim the Kitchen” microsite. The two and a half minute online spot brings to light some interesting facts about eating habits and how they have changed in the last 100 years. The goal, is to get people to cook at home, and hopefully identify with the Wolf brand. Produced with Seattle based animation studio The Academy, the video takes on a slightly Wes Anderson inspired look, blended with nice stop motion and live action footage, all done with an extremely high production value.

One of the things I like about both the video and the microsite is the limited amount of branding shoved in your face. In the video, you see Wolf at the end. On the microsite it is subtle and reduced as you scroll through the content really only making a solid presence at the end of the page. Instead both components focus more on the problem, solution, and healthy living rather than selling you a product. I really hope this is an advertising trend that catches on and sticks around. It’s been gaining ground for sometime, and I am seeing more of it than ever before.

 

Client: Wolf Ranges
Agency: The Richards Group
Agency Producer: David Rucker
Creative Director: Brian Linder
Copywriter: Dave Longfield
Production: The Academy
Director: Brikk
Executive Producer: Mike Holm
Producer: Craig Stevens
Music: Breed-Music
Mix/Sound: Lucky Post

A Land Rover Valentine.

Over the last decade as online video has become more available and ubiquitous, brands have begun to turn to long form video advertising in the form of storytelling. A great example of this is a video produced by Land Rover that tells the story of a 1957 Series 1, bought by 4 friends in college that fell into disrepair. The friends were forced to sell the car, and Land Rover stepped in to help.

 

I love this on so many levels. The production quality of the video is as good as it gets. The story is compelling and draws you in. It doesn’t fell like an ad per say, because Land Rover isn’t trying to sell you something. It demonstrates brand loyalty. It hooks you in and gets you to watch the entire 3 minute video because you really want to see the pay off when the friends are reunited with their beloved Land Rover.

Land Rover has built a small single page microsite that gives even more back story on the car and restoration. On the page, the only ad hooks are the in the header and right menu system with ties to the current vehicles, find a dealer,  sign up for the newsletter etc. It’s a subtle display of effective integrated advertising and storytelling hat uses YouTube to spread the word. The video went up on Valentine’s Day. In less than 3 days it has had almost 300,000 views. Not bad at all.

Making a Film Score.

The fifteen minute documentary short below is a look into the magic that has to happen when recording a film score live. Anthropologist and Film Maker  Niobe Thompson teamed up with Composer Darren Fung to create the score for CBC’s upcoming series “The Great Human Odyssey”.  Thompson says at the beginning of the film that this series called for a large voluminous sound that could only be achieved by a live-recorded orchestra. This is a testament to the amount of work that goes into such an undertaking. The Edmonton Symphony recorded 90 plus segments in just two days for the series at Edmonton’s Winspear Centre. 70 classical musicians and a large team of sound recording engineers recorded the remarkable score, which capped with a sold-out public performance. I love how this short documentary captures the artistic and technical mastery required to bring this together.

For more information on the series visit the interactive website  cbc.ca/greathumanodyssey/