In 2013 a group of artists, animators, scientists, writers, designers, producers, and marketers formed Brazen Animation with one purpose. “In a world saturated with “Throw Away Entertainment” we have only one goal: to tell inspirational stories with meaning and purpose.” To achieve that goal, they work on commercials while they develop their own feature projects. The video below is a fabulous example of the quality of the animated work they produce. It features “Iggy” who represents the Brazen spirit within each of us that is passionate, bold, unique, accountable, autonomous, collaborative, and classy.
About a week ago Ralph Lauren showed off his spring 2015 line of clothing by projecting a holographic image on a 60 foot wall of water in New York’s Central Park. The video below is the official release from Ralph Lauren, Its a pretty impressive display created MPC. I’ve been looking around hoping to get a behind the scenes video, but so far no luck. If I find one I’ll post an update. In the mean time feast your eyes on a really nice blend of technology, animation, fashion, and design.
This is a great behind the scenes video, because the guy that made it actually talks about what they did and how they did it. Most of the time the Behind the Scenes stuff is just a bunch of clips that show the build and shoot without much insight or detail. This goes a bit further, letting you know things like inspiration, actual gear used, and process. Below the Behind the Scenes, is the final music video they produced.
Below is the new two and a half minute online spot for Apple. If you are not one of the 750,000 people that have already seen it, you are in for a treat. The video features tons of forced perspective, optical illusions, a little animated type, and one hell of a script. As always, Apple advertising is a total winner.
Its almost the weekend, so take 40 seconds out of your day, watch this and smile. The animation below is fromJ-Scott. It took two years of nights and weekends to put this together and it shows. Great comedic timing, solid animations, really solid sound design and musical score.
“Odd Harmonics” is a series of twelve custom built Theramins by designer and artist François Chambard. If you are unfamiliar with what a Theremin is, it is one of the first electronic musical instruments. You have probably heard the sound they produce from 1950’s sci-fi movie soundtracks to the Beach Boys Album Pet sounds. The Theremin produces a wobbly tone that shifts pitch as you move your hand closer and further away from the antennas.
Chambard, is founder of the Brooklyn based UM Project, a design studio that produces handcrafted theremins, transforming them from utilitarian boxes into fantastic musical creatures. The images below are from the first showing at the Judith Charles Gallery in New York City in October of last year. If you want to see them, and possibly play one now, you can catch the show at the Makers Biennial at the Museum of Arts and Design In New York City.
“The Odd Harmonics collection combines different influences that yield a rich and colorful language: mid-century design, Bauhaus-Pop, Memphis, Steampunk. Like other creations by François Chambard, the success of the pieces relies on original design, impeccable execution, the use of rich and honest materials, as well as the emphasis on connections and details. The result is graphic and colorful details, highly noticeable and memorable, reminiscent of old joinery techniques and traditional craftsmanship, yet totally in sync with the digital age and appealing to the modern eye.”
By the mid 1960’s the New York subway way finding system was a visual mess. It was a mix of signage and styles with no apparent order to any of it. In 1967, the New York City Transit Authority asked designers Massimo Vignelli and Bob Noorda to design a uniform identity and way finding system for the subway that would give riders a sense of direction that was easy to follow and use.
Completed 3 years later in 1970, was the NYC Transit Authority Graphics Standards Manual. This was the way finding system bible that became the face of the subway and is still in use today. Vignelli and Noorda gave us everything from color-coded route discs and line routes to the modernist sans-serif typeface ( the original font was Standard Medium, later switched to Helvetica) This design bible was distributed to designers, sign makers, and anyone else who needed help in designing, styling, and building a piece of the subway’s identity.
This iconic piece of work became a design classic in it’s own right, known to pretty much anyone that has studied or practiced design in the last 40 plus years. The manual was never intended for public distribution or consumption. Over the years as the NYC Transit Authority Graphics Standards Manual was updated and revised to meet changing needs and habits, fewer and fewer of the original copies remained. Many of the original copies found their way to a landfill or were lost in locked closets and cabinets within the many NYC Transit Authority offices.
A few years ago, two designers for Pentagram’s New York office, Hamish Smyth and Jesse Reed, found a single copy. Knowing the importance of what they had they digitized the manual, and now they’re reprinting it with the blessing of the MTA for a very limited time. For the next thirty days, you can purchase a copy of the 1970 NYC Transit Authority Graphics Standards Manual on Kickstarter. Pretty cool, and yes I’ll be buying one.