The Adobe Illustrator Story.

About a year and a half ago I posted a couple of videos on the 25th anniversary of Adobe Illustrator. Both were pretty boring videos that Adobe produced back in the day to sell the new software to graphic designers. The video below, while just as long offers a better insight to how Adobe Illustrator really changed everything in the world of graphic design. Yes it really did. There are a number of references to the old school way of getting a piece of art from the drawing board to the printed page, but unless you did it, you have no idea. Through out the video designers, illustrators and artists are interviewed on how Adobe Illustrator has impacted their careers, or changed the course of them. The Adobe Illustrator Story is a tad long, but it’s well done with high production value and solid insight into John Warnock’s vision of how to make graphic design a bit easier, and ultimately more creative for us.

Rosetta Stone’s Smaller World.

Rosseta Stone has just launched a brand new campaign targeting millenial’s,   “Create a Smaller World“, is a omni channel advertising campaign encouraging millennials to learn a new language using foreign language giant’s online software. Developed by Energy BBDO every portion of the campaign is tied together linked back to a media rich website that features of short films focusing on how learning a new language can help people form connections with others. The four part online series was developed in partnership with VICE and were directed by Young Replicant from Pulse Films. The full campaign, includes TV, radio, print, digital marketing and social media.

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Fine Living, Animated by BDA and Studio Hansa.

When BDA Creative won the pitch to develop the rebrand for the factual lifestyle channel Fine Living, they had strict budgetary constraints. The result is a series of idents that are totally CGI. By going with full CGI instead of shooting live in a multitude of locations they were able to develop  smartly designed spaces that could be international and aspirational.

Working with London’s Studio Hansa, BDA used distinct colors that reflect the five key areas of interest that Fine Living embodies. Red for Cuisine, yellow for Well-being, blue for Travel, pink for Style and green for Home. Each ident focuses attention on both the Fine Living logo as well as the animated components that reinforce the brand and place them squarely at the center of the Fine Living universe. The result is a series of fluid animations where it is hard to believe that everything in each shot is an animated 3D model. This is really nice work from both teams.

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The Current Table Charges Your Toys via Solar Power.

Talk about solid innovative thinking. The video below showcases the “Current Table” designed by Marjan Van Aubell in conjunction with Solaronix. The table uses Dye Sensitized Solar Cells to create electric current for the work surface. Dye Sensitized Solar Cells can work with diffused light and do not need direct sunlight to create electric current. The process is similar to the way plants create energy through photosynthesis. The entire glass table top surface is in essence a large solar panel attached to the frame and legs which contain connectors for all of your electronic devices. This makes Current Table the first piece of furniture that is harvesting energy indoors where utility and aesthetics are combined in everyday objects. The innovative table has a triangular base made of wood, that neatly holds the bold colored tabletop with a simple, natural based. Great aesthetics combined with high-tech functionality. This is right up my alley.

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Another Great Lesson From Carey at Division05. “Composition”.

Yesterday I posted a video tutorial from Carey at Division05 on The Art of Storyboarding. I was so excited about the quality of the lesson, and the way it was presented I completely missed the latest one from him on Composition. That video is below. This guy has an inherent ability to teach and make eduction fun and interesting. I know about composition. I’ve been working as a designer for a long time, and this stuff is sort of burned into my brain at this point. None the less I watched the entire 30 minute video below, because the content is delivered in a way that grabbed my attention and held it. It made me think about things I already know and understand, which is a good thing. We all need to have the creative side of our brains jump started occasionally. Especially on Monday, when your head is still stuck in the weekend.

The Psychology of Color in Logo Design.

As a designer I work with color every day. Color is one of the most powerful communication devices that designers use. It offers an instantaneous response in the form of non-verbal communication and helps convey meaning in and messaging in logo design. So it is highly important for design professionals in all fields to use color appropriately and understand the meaning behind the colors they choose in their projects.

Our minds are inherently wired to respond to color in certain ways, and we are programmed from an early age to respond to color based on cultural ethnography’s as well. Color helps to shape our feelings and emotional responses to visual stimulus, and according to studies, color affects more than just our mood.  Color has the ability to change our buying habits as well. Studies have shown that color can invoke as much as an 80 per cent change in motivation when it comes to online shopping, advertising, and marketing campaigns.

While the perception of color is in many ways subjective, there are some color effects have universal meaning. The infographic below from Canadian design firm Muse is a great example of how different colors are perceived in relation to logo design. Just a little food for thought on Monday morning.

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The Art of Storyboarding.

This video tutorial on Storyboarding from Carey at Division 05 is probably one of the best I’ve seen when it comes to insight to the creative process. At 30 minutes it’s a bit much, but so worth watching. This walks you through the process and gives great advice on the design process, creative thinking, and what you need to think about as you develop your concept. This isn’t a hands on, or how to, but instead a really well thought out video on storytelling, idea generation, and process. As you watch it, pay attention to all the tools he uses to create just 6 style frames for his storyboard pitch to Fox. It’s not just Photoshop.