I want this for my dog. I want this for me. Nikon has developed a camera for your pooch that responds to the dogs heart rate and takes photos according to your dogs level of excitement. Nikon’s Heartography experiment is a 3D-printed custom case for a Nikon camera that can be strapped to your dog to take photos from a dog’s-eye view. The case is connected to a heart-rate monitor strap which is used to track the dogs heartbeat. When the dog’s heart rate spikes, the case tells the camera to snap a photo.
While this is a Nikon experiment its a product I think would sell well. It’s a nice blend of technology, physical product and could have hooks into social media sites like Flickr, Instagram, Google +, and facebook. If you go to the Nikon Heartography site you can see a ton of examples that their canine pal snapped. They aren’t that bad, and large portion of them are as good as most of what I see on Facebook and Instagram these days.
I’ve been spending the weekend in Colorado hiking and taking photos of the surrounding landscape. One of the goals of the weekend was to find new places, go where we’ve never been, and venture off the well worn path. Mission accomplished. The photos below are JPEGs. I haven’t had a chance to process any RAW shots, or go through auto bracketed images to make selections and adjustments. That’ll happen in a week or two.
Its that time of year when I make my annual pilgrimage to Estes Park, Colorado for a little time off. After a long drive across Kansas in the rain and a day of light hiking where we saw a brown bear and her cubs, today we hit it early for sunrise in the mountains. I’m trying some new camera settings and a couple of new lens combos, and things are shaping up nicely. I’m just hoping the weather holds for the next couple of days.
As the owner of two rescued and adopted dogs this campaign for the Battersea Dogs Home, hits a special note with me. Created by Ogilvy London, the campaign involves leaflets that are embedded with RFID tags that are synced to every Adshell billboard and inteactive screen at the Westfield Mall in London. As people carrying the leaflets walk by video is dynamically loaded to the screen with a call to action message about pet adoptions. The entire campaign is tied to social media using the hashtags #LookingForYou. This is such a nice blend of technology, design, and marketing prowess.
Since the campaign launched in 2014 Batersea has placed more than 3000 dogs in new homes.
One of the things the internet and sites like Vimeo have brought us is the opportunity to see film, video, and animation work that normally won’t be broadcast where you live. Case in point is another fantastic spot from Blink for Twinings Tea. Both the commercial and and the making of are below. The making of is really nice, showing process and how Blink integrated live action footage with the multi-plane paper set they built and shot. The technical aspect of this is equally as cool as the finished piece.
The two video’s below are from Blink for Peugeot. Directed by Joseph Mann, they are wonderful blend of stop motion animation and CG work. The second video is the making of which sort of shows how they made the video, and includes some tasty facts. Things like it took 48 people more than 6000 man hours to produce this 30 second spot. This has such a great look to it, and a look that wouldn’t have been the same if this had been completely done in the digital space.
Art&Graft Studio Film® has released the third in a series of animated short films 1150 Canyon Road is a story about plans gone wrong featuring some wonderfully stylized animation that blends 3D and 2D looks. The short is an exercise in storytelling and visual style with minimal graphics and solid voice over work anchoring it. I love how this is a single shot with the camera tracking back from a tightly cropped shot to a wide shot of the unfolding scene. Great stuff.