Buck never fails to impress with powerful well designed work. While perusing their Vimeo channel this morning I came across one of their latest, this time for Google Wallet. BrilliantCG paper craft, blended with a rich color pallet, an immersive transitions from scene to scene make this spot. I’ve watched this 4 times, scrubbing through it it taking in the seamless way they blend each section. What great work.
Directed by: BUCK
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producers: Emily Rickard, Nick Terzich
Coordinators: Kaitlyn Mahoney, Emily Suvanvej
Assoc. Creative Director: Kevin Walker
Designers: Kevin Walker, Jenny Ko, Trevor Conrad
CG Supervisor: Doug Wilkinson
CG Artists: Jens Lindgren, John Niehuss, Wing Lee, Alex Dingfelder, Ana Luisa Santos, Joao Rema, Eric Pagtaconan, Brittney Dreher-Metts
Animators: Moses Journey, Matt Foley
Music & Sound Design: CypherAudio
At one point in the video below, there is a voice over from a period educational piece on type setting. It’s a narration from one of those films produced between 1950 and 1970 that they showed you in grade school. The narrator talks about what a type setter did, and how it was a well paid, highly skilled profession. Before the Macintosh, before Adobe InDesign, Quark Xpress, Illustrator, Photoshop, and all the other design software, page layout and typography was a hand produced art form. It required attention to detail and pre-planning because mistakes were time consuming and expensive. There was no undo, just do over. It truly was an art form that required a special skill, and craft that is in today’s world a dying art form. Thanks to people like Kevin Bradley, letterpress, and type setting, are still alive and kicking. The short film below from Two Dollars Please & Angel Powers is a four minute look into Bradley’s passion about type, typography, and art. It makes me want to turn off the computer and go make something by hand.
Starring Kevin Bradley
A Two Dollars Please & Angel Powers Production
Directed, Shot & Edited by Jeremy Asher Lynch
Produced by Angel Thompson
Original Score by Hanah Saxton
Audio Engineer Brian Arbuckle
Shot on RED Cameras
When you have a solid idea, and you post it on KickStarter looking for backing, the funding comes rolling in. Case in point “Sense” which raked in $700,000 in less than 48 hours and now sits with more than one million in pledge money.
Sense is a pretty straight forward idea. It is a smart object that monitors your sleep environment and tracks your sleep habits. By monitoring temperature, light, noise, and movement, it provides detailed data analysis of your sleeping patterns and offers up suggested improvements that are pushed to your phone via a dedicated app.
Today marks the fifth anniversary of the blog. 2440 posts later here we are. If you read this on a regular basis, thanks. If I annoy the hell out of you with my daily posts that auto feed to social media sites, sorry. I have to admit, I’m kind of surprised that I’ve kept this up as long as I have. I thought I would have dropped it a couple of years ago at least. With that said, I’m going to go celebrate now, with a fine happy hour cocktail.
In a clean, simple and concise way, the video below explains why you are still alive and able to read this. I haven’t really thought about how my immune system works since college biology, and I’m glad someone took the time to create this animated infographic to explain it. I relearned something, and got a nice visual treat as well. Really nice design and animation work here. Oh and the 8 bit game audio track is a definite plus.
About a year and a half ago I posted a couple of videos on the 25th anniversary of Adobe Illustrator. Both were pretty boring videos that Adobe produced back in the day to sell the new software to graphic designers. The video below, while just as long offers a better insight to how Adobe Illustrator really changed everything in the world of graphic design. Yes it really did. There are a number of references to the old school way of getting a piece of art from the drawing board to the printed page, but unless you did it, you have no idea. Through out the video designers, illustrators and artists are interviewed on how Adobe Illustrator has impacted their careers, or changed the course of them. The Adobe Illustrator Story is a tad long, but it’s well done with high production value and solid insight into John Warnock’s vision of how to make graphic design a bit easier, and ultimately more creative for us.
Rosseta Stone has just launched a brand new campaign targeting millenial’s, “Create a Smaller World“, is a omni channel advertising campaign encouraging millennials to learn a new language using foreign language giant’s online software. Developed by Energy BBDO every portion of the campaign is tied together linked back to a media rich website that features of short films focusing on how learning a new language can help people form connections with others. The four part online series was developed in partnership with VICE and were directed by Young Replicant from Pulse Films. The full campaign, includes TV, radio, print, digital marketing and social media.