Newcastle Brown Ale: Shadow Art

San Diego based agency Vitro has created a new outdoor campaign for Newcastle Brown Ale. The billboard will be on display in the Gaslamp district of San Diego until September 31st, so if you are in the area stop by and check it out.

“The lighter side of dark” billboard was designed by two New York based artists and uses 3000 bottle caps to create the final image. During the day it looks like a random set of piled caps, but at night when illuminated from the side, it becomes a totally different work.

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