Earlier this week, to promote it’s latest television campaign Tropicana erected a giant sun over Trafalgar square in London. The installation is part of the “Brighter Mornings” campaign, and launched at the same time their new Awake to Alive TV commercial started running in the UK.
Designed and built in collaboration with art collective Greyworld this object took six months to create, is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.
All three videos are below including the time lapse of putting it up and the making of video.
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