Category Archives: Media and Mediums

The Cup: Filmmaking with the Olympus EP-L PEN.

Posted on February 23, 2012 by

This afternoon while I was rendering out a bunch of CPU sucking video, I decided to peruse YouTube for any clips about the new Olympus OM-D. While on the Olympus Australia channel, I came across a great little documentary about … Continue reading →

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“Fiestagram” Ford’s European Instagram Campaign.

Posted on February 16, 2012 by

No matter how you slice it this is pretty impressive. Ford in conjunction with Instagram, and Facebook have created the first Instagram based campaign. Created by Blue Hive, the campaign centered around image challenges used to highlight new features of … Continue reading →

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Coke Gets Immersive at Santralistanbul’s Galeri 1 in Istanbul.

Posted on February 12, 2012 by

Over the last few years as projection mapping has become all the rage for large scale product announcements, we have seen it go from novel, to immersive, to in many cases just projecting motion graphics on the side of a … Continue reading →

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Tropicana’s Artifical Sun in Trafalger Square.

Posted on February 2, 2012 by

Earlier this week, to promote it’s latest television campaign Tropicana erected a giant sun over Trafalgar square in London. The installation is part of  the “Brighter Mornings” campaign, and launched at the same time their new Awake to Alive TV commercial … Continue reading →

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