Loyal Dean Longboards. Hand Crafted Wooden Beauty.

Posted on February 17, 2012 by

A life time ago I was an avid skateboarder. I spent hours at the skate park and on the streets honing my skills on a variety of 4 wheeled planks. Back in the 80′s the trend was for shorter wider boards designed to be ridden in pools and half pipes. The long boards of the 60′s had given way to a new style of riding. Longboarding is making a serious comeback though, and if you are going to take it up, you might as well do it in style.

Loyal Dean makes hand crafted longboards from recycled Oak, Maple, Cherry, Mahogany, Bubinga and Teak. The design team has over 25 years of experience and it shows. The boards echo the look of old school surf boards and the longboards of yesteryear. The line consists of four decks that range in price from $360.00 to $400.00. A price that seems pretty fair for a hand crafted original from California.

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“Fiestagram” Ford’s European Instagram Campaign.

Posted on February 16, 2012 by

No matter how you slice it this is pretty impressive. Ford in conjunction with Instagram, and Facebook have created the first Instagram based campaign.

Created by Blue Hive, the campaign centered around image challenges used to highlight new features of the Ford Fiesta for the European launch. Participants simply used the hash tag Fiestagram, and cross posted to Twitter and Facebook to enter the contest. To extend the campaigns reach, Ford displayed the images in all three social networks as well as physical galleries, and on digital billboards that displayed images in real-time as they were uploaded to Instagram.

Images that were judged to be particularly impressive or made it to Instagram’s “Popular” page received weekly prizes from Ford, with the final prize being a 2012 Ford Fiesta. Watch the video and pay close attention to the numbers. For a low cost campaign, this developed serious buzz and page linger times, with the average viewer spending almost 3 and a half minutes within the microsite on each visit.

 

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LinkedIn’s Global Profile Pitch.

Posted on February 15, 2012 by

When it comes to Social Media campaigns, LinkedIn is not the first thing that comes to mind. It’s not that LinkedIn hasn’t done any directed campaigns before, they just don’t do them as often as Facebook for instance.

LinkedIn has launched a global campaign with Fujitsu, titled “Profile Pitch“, where users connect with the campaign site via the LinkedIn API. LinkedIn’s Profile Pitch puts you, your resume, and experience against other LinkedIn members around world. Based on a series of scores based from your qualifications, network and experience you compete to win a new laptop or tablet computer.

The integrated campaign features a presence on LinkedIn as well as its own website, and YouTube videos.

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“365 Days of Tumblr”, a Project by Aaron Christopher.

Posted on February 14, 2012 by

A little less than a year ago, graphic designer Aaron Christopher began a project called “365 Days of Tumblr“ . This year long endeavor is based on a new design created everyday, built from  an inspirational quote.  This is no easy challenge. The length of the project, a new design each day, a well executed design each time, I can’t even imagine doing this. Thankfully Christopher can, and did. The work on his Tumblr page is really nice, and the fact that he has completed so much is a testament to the depth his creative prowess, and fortitude. If you get a chance, click the link above to see his complete set of work.

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Fluid Type from Hussain Almossawi.

Posted on February 13, 2012 by

Sometimes you see a persons work and it leaves you speechless. This is the case with Hussain Almossawi’s Fluid Type Series. Watch the video, then click the link to see the entire alphabet. I hope it leaves you speechless as well.

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A World Without Type is Heaven Devoid of Stars.

Posted on February 12, 2012 by

615 years ago, around 1398, the world was changed forever when Johannes Gutenberg invented moveable type and the printing press. That single invention is probably one of the most important of the last 1000 years. The result of Gutenberg is felt in everything we do today. The impact is unmeasurable.

One of the byproducts of the Gutenberg press is quite literally typography and the design of fonts. It is impossible to imagine the world today without print, fonts, and type. The poster below was designed by Stefan Hattenbach for the folks at I Love Typography. This 3 color screen print on red Plike paper is not only stunning, but completely captures the reality of what the world would be like if Gutenberg hadn’t invented moveable type and the printing press.

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Coke Gets Immersive at Santralistanbul’s Galeri 1 in Istanbul.

Posted on February 12, 2012 by

Over the last few years as projection mapping has become all the rage for large scale product announcements, we have seen it go from novel, to immersive, to in many cases just projecting motion graphics on the side of a building.

Projection mapping has become so popular that with many examples you see today, the object that has something mapped onto it is no longer transformed. That object is simply a movie screen to shoot images on. So when I see something that truly transforms the space and the experience it gives me hope that the medium hasn’t jumped the shark.

For Coca-Cola’s 125th Anniversary Exhibition’s Future Room concept, Antilop transformed Turkish modern-art museum Santralistanbul’s Galeri 1 into an immersive environment by creating 90 square meter of 270-degree projection system. The video is impressive, but I’m sure it doesn’t do justice to the actual space. The motion graphics and animations that were created for this piece by Can Büyükberber for Antilop are really well done, and the 270-degree experience looks like it helps sell the visuals by allowing the floor and ceiling to become part of the working structure.

I’m not sure how I feel about Coca-Cola basically advertising in an art gallery and calling it art, but the work is impressive none the less.

Client:Coca Cola
Agency: Boogy
Location: santralistanbul
Date: 07.12.2011
Duration: 4’30”

Creative Directors: Refik Anadol, Maurizio Braggiotti, Efe Mert Kaya
Art Direction,Visual Artist : Can Büyükberber
Production Director: Serkan Arslan
Sound Design: Kerim Karaoğlu

Technical Company: Visions

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