Tag Archives: Brand Perceptions

How a Five Year Old Sees Your Brand.

They say a picture is worth a thousand words, and in the case of a logo or brandmark that is a golden rule. Your logo needs to communicate what the company, brand or product is visually with little or no … Continue reading

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A Battle of Brand Perceptions.

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves … Continue reading

Posted in Advertising, Branding, Media and Mediums | Tagged , , , , , ,