Tag Archives: ROI

BERÖRA From IKEA Means ROI.

Posted on March 14, 2012 by

IKEA has always developed smart, successful advertising for their stores, but the “BERÖRA”, sewing kit for IKEA Norway was a smash success for the company. To promote the launch of the IKEA iPad catalog for the Norwegian market, IKEA developed a … Continue reading →

About these ads
Posted in Advertising, iPad Apps, Social Networking, Technology | Tagged , , , , , , , ,

“Sync. Tweet. Save” American Express’ Innovative Social Media Campaign.

Posted on March 11, 2012 by

For better or for worse, credit cards are a necessary evil in most people lives. Plastic money is used more often than real cash anymore, and for most credit card companies, positive brand image is rather hard to maintain. People … Continue reading →

Posted in Advertising, Social Networking, Technology | Tagged , , , , , , ,

Social Media ROI.

Posted on September 11, 2011 by

Here is a great little infographic from MGD Advertising talking about ROI, and Social Media. One interesting fact that I saw was an 80% increase in the use of Social Media to recruit new talent. I was also surprised that … Continue reading →

Posted in Advertising, Postaday 2011, Social Networking | Tagged , , , , , , | 1 Comment