I read quite a bit. Not as much as I should, but enough. Most of the time the reading material is varied, anything from technical books on software I use, to superfluous fluff novels by authors like Dan Brown. One thing I am going to admit at the beginning of this post is, I don’t read a whole lot of Dutch literature. It’s not that I have something against it, it just doesn’t rise to the forefront of my reading experience. With that said, the new ad campaign to promote Dutch literature by Amsterdam based agency Van Wanten Etcetera, might just have me reading more.
This wonderful set of images were created by illustrator Souverein for Van Wanten Etcetera by literally carving books into portraits of the authors.
Each year the CollectivePromotion for Dutch Literature organises the “Dutch Book Week” to promote Dutch literature.Each year has a specif book genre that is profiled and this years choice was Autobiography. The theme “GeschrevenPortretten” translates to Written Portraits, and to capture this Van Wanten Etcetera created a series of images that show the different faces behind the Autobiographies. AnneFrank, Vincent van Gogh, Louis van Gaal and Kader Abdollah. The illustrator Souverein made the artwork doing an amazing of job creating realistic sculptural images of the authors. Even original book pages were used for the textinside the portraits to get right structure for each portrait.
The finished pieces are really wonderful print advertisements. The photography that captures the artwork is superb, color pallets and typographic use works for the campaign. Simple clean layouts focus on the authors, and don’t overwhelm the subject. This is a visually stunning campaign for CPNB