Tag Archives: Twitter

Meet Mr. Wolfdog, Executive Director of Marketing for Old Spice.

When it comes to integrated marketing that leverages social media to it’s best you can’t do better than Old Spice. The latest campaign to introduce the new line of wild scents is being handled by Mr. WolfDog, who is the … Continue reading

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Got GAME? If You Golf, You Should.

I’m not a golfer. I don’t own clubs and I can’t even remember the last time I was on the fairway or even at a driving range. It doesn’t mean I don’t like the game, it just isn’t in the … Continue reading

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Almost but Not Quite. KLM Must See Map, no App.

KLM has been a big participant in promotional marketing campaigns grounded in social media for sometime. The video below shows the latest from the Dutch airline. The “Must See Map” is built on suggestions of things to do, and places … Continue reading

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People Come, and People Go, on the Facebook.

I used to be an avid Facebook user. Like most people a few years ago I was posting all sorts of things I found on my wall, plus photos, snarky quips, comments and other assorted digital ephemera. Over the last … Continue reading

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