Chuck Norris (and Aker) Are Saving the Planet

Oslo based agency ANTI has put together a web video for the Norwegian energy company Aker that take Chuck Norris to a whole new level. The two minute spot plays off all the Chuck Norris meme’s from the early 2000s and blends some really nice CGI with live action shots. Great writing and concept help take this to the next level.

Directed by Espen Sandberg (Pirates of the Caribbean: Dead Men Tell No Tales) this high production value spot does a fantastic job of communicating what Aker does, and how they are benefiting the environment while keeping the viewer engaged.

I love the fact that Chuck Norris plays along and hams up the spot, and I especially like the fact that Aker was willing to go all in on the concept. Not bad for a company that operates in a sector that tends to be conservative when promoting what they do. When Chuck says “I eat Krill for breakfast”, I laughed out loud. Way to go ANTI

Motion graphics and CGI: prodco Motion Blur Agency ANTI

Rollerblading Turtles Get Me Every Time

A good broadcast advertisement should hook the viewer and keep them watching until the very end, be it 15, 30, or 60 seconds in length. UK train operator Avanti West Coast does just that with a wonderful feel-good 60 second spot that features a rollerblading turtle. What better way to welcome passengers back after 18 months of pandemic than with a fun spot like this. The tag line at the end of the spot sums it up perfectly.

This spot was directed and produced by Tom Kuntz and London VFX force Untold Studios. While you might not know the names off the top of your head, if you do a search for either on Vimeo you’ll recognize their work. Take a minute and enjoy the video below, its absolutely fabulous.

Beer For All

Droga5 has crafted a new spot for BrewDog and I have to admit, this is one of the best 60-second spots for a beer that I have seen in quite a while. Their very clever script and VO drew me in and hooked me, making me wonder what the next bit will be as the ad progressed.

BrewDog and Droga5 demonstrate that they defy convention in the way BrewDog brews its beer culminating in the announcement that BrewDog is the world’s first carbon-negative brewery. The campaign shows the different lives that its customers and even non-customers lead, and highlights that its carbon negative credentials mean that it is here for the planet and all of its inhabitants. As the world’s first carbon-negative brewery, BrewDog offsets double its entire carbon footprint through tree planting initiatives around the world.

It also brews using renewable energy, uses packaging made from easily recycled materials, and prioritizes local ingredients, as well as transporting its beer in the UK’s first electric 19-tonne truck. Similarly, the new ‘The Planet’s Favorite Beer’ ad campaign challenges the stereotypes in traditional beer advertising, takes the worthiness out of woke, and offers a comical take on the array of people inhabiting planet earth.

The TV ad tells us that BrewDog is not just here for laughing hipsters and clichéd father-son moments; nor is it reserved for its core market of beer lovers. BrewDog is here for all the weird and wonderful people in the world: people who believe in aliens, happy couples, unhappy couples, shoplifters, vegetarians, vegetarians that lie, bad swimmers, people who meditate (but are really just thinking with their eyes closed). Some scenes feature people explicitly ignoring the product or actively rejecting it.

The key message is that BrewDog operates in a way that helps keep the planet alive – whether you drink BrewDog beer or not. The TV ad is supported by Out Of Home advertising and print ads which reinforce BrewDog’s ecological message. Headlined with ‘The Planet’s Favourite Beer’, the ads highlight what BrewDog is doing to stay carbon-negative all done with the brand’s signature humorous, light-hearted touch.

The production of all assets in the campaign has also been offset through tree planting schemes, making it a sustainable campaign in every sense of the word. As part of Droga5 London’s commitment to sustainability, each member of the agency has been granted Lost Forest citizenship and committed to planting a tree in the Forest.