What a great little animation by Director, animator, and sound designer Serafima Serafimova. Amazing line work, fluid animation, nice transitions between sequences. What a great way to escape all of the crap that has been happening since March of this year. It made me think about the Winter Olympics and that is the entire point of this piece. I love the linework that she uses, and if you want to see more like this click-through using the link above. “Still Life” is another little escape built around a series of dance moves blending ballet, swing, and tango.
The Winter Olympics played a big part in my childhood. It was always on the telly and I remember family time spent marveling at the athletes who, to this day, I still think of as superheroes. In a year filled with uncertainty and fear, I found comfort in the upcoming 2022 Winter Olympics and the joy and positive energy it will bring. I made Freeze Frame in the hope that it would recreate some of the magic I have grown to love and associate with the event. We could certainly use some of it to get us all through the winter months to come.
Art Direction & Animation: Serafima Serafimova Music: Continent by Anbr Music Remix: Mark Batch Sound Design – Serafima Serafimova Compositing & Moral Support – Giulia Bavagnoli
If the state of 2020 has got you down, and I would be surprised if it has, take 5 minutes out of your day and watch the video below. Created by the New Yorker this one of the many documentary shorts that they have on Vimeo. This one focuses on the collection of artifacts that the New York Public Library owns. The collection is fascinating, and a bit odd. The video is extremely well made and for 5 minutes you don’t have to think about what a completely awful year 2020 has been in so many ways
As a bourbon drinker, this brand had me at the name. Scotch whisky maker William Grant is jumping into the bourbon market with new brand “Fistful of Bourbon”. To kick off the launch they teamed up with Quaker City Mercantile and Saturday Night Live director Paul Briganti, and Tool of North America to produce a tongue in cheek play on a classic spaghetti western and the results are so good.
The spot imagines two cowboys waxing poetic about the use of sunscreen, reading Gwyneth Paltrow’s blog Goop, silk pajamas and more. The writing is fun, and the two main actors set the mood. The only thing they need is a Ennio Moriccone soundtrack and some overdubbed voices on the supporting cast.
Taking full advantage of YouTube, Briganti pushes this to 2 minutes in length allowing for more absurdity. It almost seems to go a on a bit long with some sight gags in the bar scene being overplayed, but for the most part it works. At least it did for me, doing exactly what advertising is supposed to do. Hook you, hold you, keep you engaged, remember the product, and the brand.
When you are a global brand like Chanel, you can take chances with your marketing and advertising initiatives. Your brand is established and your history is in place so experimenting with different mediums or channels isn’t as risky.
Over the last 7 years director Cyrille Smaha has produced a series of stunning animations for Chanel in her signature style. The 27th episode landed on Vimeo about 4 days ago and it is once again an absolutely stunning piece of work.
Her unique blend of collage and motion graphics sets her work apart while lending a unique voice to the legacy of the French fashion house. If you have the time I highly recommend watching all of these starting with number one. Some of them are in French, but don’t let that bother you if you don’t speak the language. These are a visual treat and hearing them in French ads to the mystique in my opinion.