To promote the popular Irish TV show “Home of the Year” Allied Irish Banks hired the team at Madrid 3D/CG studio JVG: “Rothco, to produce a series of CG animations that create 4 separate rooms. Each object in the space has been animated carefully coreographed to encourage the viewer to rewatch the video and discover more with each viewing. The result is literally thousands of single animations designed to draw the viewer in to take in the details. If you can watch it full screen on your computer or in the Vimeo app on your smart TV.
I’m probably not going to watch any of the winter Olympics this year. I’m just not into it anymore and the live schedule is just nuts. I’m not tuning in at three in the morning to watch Curling teams duke it out on the ice in slow motion. Although Curling action can be quite riveting and is a definite draw for me.
OK, with all that said, there is a new spot from Uncommon London that is extremely creative and executed so well. The two-minute online spot “Every rise, every fall, every victory – we’re in it together” does a great job of capturing the essence of the games and how it relates to viewers around the world. How the games pull you in and captivate. This is the most Olympic action I’m going to see this year, and it was worth 2 minutes of my time just to see the construction guy acting out snowboard ariels.
Pixel Farm in Minneapolis, working with Saatchi & Saatchi Wellness, had an opportunity to showcase a paper-based packaging solution for what is one of the most wasteful products on the market today. Plastic prescription bottles that are not recyclable.
Pixel Farm with Saatchi & Saatchi Wellness created this short explainer for the international not-for-profit movement Tikkun Olam Makers (TOM) showcasing with animation and sound what this new packaging can offer in a world swimming in a sea of discarded plastic waste.
“We sought to bring a serious tone to the piece while imbuing it with a natural and optimistic visual aesthetic. The product needed to be beautiful in its simplicity as a concept yet urgent as an environmental effort.
“Papercraft is always a fun undertaking in CG. It allows for great detail in the textures and subtlety in the movement of the objects. Our approach was to create an entire world out of paper except for our antagonist – the dreaded plastic pill bottle.
“This created a great stage for all of the events and provided contrast by way of color and texture. However, we intentionally broke that rule in the creation of the soil – that needed to be real because, after all, the earth is the ultimate victim.”
This is a really nice visualization addressing what is not the most exciting topic in the world, yet presenting it in a way that is memorable and engaging. It has such a great look to it, truly capturing the presence of paper packaging.
Advertising Agency: Saatchi & Saatchi Wellness
Animation & Visual Effects: Pixel Farm
Chief Creative Director: Kathy Delaney
Creative Director: Jeff Stevens, Scott Carlton
Associate Creative Director: Lillianna Vazquez
Art Director: Dominick Marotta, Lauren Collett-Solberg, Nate Miller
Senior Art Director: Lauren Chan
Designer: Tim Sandwick
CG Supervisor: Tom Doeden
CG Artist: Adam Dargan, Riley Eastman, Mike Nelson
Editor: Paul Clark
Copywriter: Sam Ballot-Godsey, Bryan Perley, Olga Castellanos
Sound Engineer: Ken Chastain
Most adult beverage ads follow typical themes that are designed to appeal to a broad demographic with an occasional break out amongst them. For the most part, though, they are predictable, whether it’s beer, wine, whiskey, vodka, or the ubiquitous hard seltzer that is everywhere these days. As we ramp up to the height of the holiday season, be prepared to see more of them if you still watch live TV or use a streaming service that won’t let you skip ads.
To break free of the current trend of whiskey ads that feature some sort of woodsy man theme with barns full of barrels, and a money shot of brown liquid in a glass surrounded by an exuberant amount of atmosphere 1792 and Ariel Costa of Hornet tried a different approach. Working with BUNTIN, Costa decided to embrace the difference that sets 1792 apart focusing on a more urban, stylish, and sophisticated look. The thirty-second spot produced by Hornet features atmospheric and intriguing content as well as highly crafted animation and sound design – all designed to dramatize the premise that “An UNtypical night calls for an UNtypical whiskey”.
BUNTIN working with Hornet and Costa decided to embody that difference 1792 brings to the tables and put it at the heart of a new campaign called “UNtypical”. Launching with ‘The UNtypical Stories”, a digital and social initiative that includes paid and organic social media, online videos, retargeting, and website content.
“1792 bourbon is distinctly different,” notes BUNTIN Co-President and COO Dave Damman. “It doesn’t act like other bourbons, doesn’t taste like other bourbons, and certainly doesn’t look like other bourbons. Its unique position and packaging clearly stand out in the ever-growing bourbon category.”
For 1792, Damman says BUNTIN is developing a campaign focused on 1792’s “untypical” and differentiating factors. “1792 has more sophistication and style than other bourbons, and the bottle design and tasting notes back that up,” he says, adding that the creative will focus on the brand’s product essence through stylish visuals showing 1792 as the “key” that unlocks unexpected cosmopolitan experiences. “We want to inspire people to express their own unique style and be anything but typical.”
The new creative, which will rely heavily on video across digital media, will begin appearing in the U.S. prior to Thanksgiving, with plans to extend the campaign to markets in South Korea and China in early 2022.
This is such a nice approach for an adult beverage ad. They could have gone down a tried and true path producing a forgettable 30-second spot. This however stands out. It’s got a great look and feel and definitely appeals to an audience that is looking for a sophisticated urban vibe. It’s very much on brand point for 1792.