This afternoon while looking at a number of video sites for inspiration on a freelance project, I came across the video below. It led me down a deep rabbit hole, (or would that be a chicken hole?) of advertising and marketing material that has been produced for KFC by Weiden & Kennedy and Psyop.
The game, “I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator” was created by entertainment/advertising company Psyop for the fried-chicken brand taking the player through a three-day culinary school adventure. As the main character, your storyline involves earning your degree, supporting your best friend, and improving your culinary chops. But more than anything else, this is a dating simulator game, so the ultimate objective is to land the svelte Kentucky-fried colonel that is looking just as hipster as KFC’s CGI Instagram influencer version of the man.
The game was released on September 24th through Steam and is available to play for free. While this might seem like an odd marketing play by KFC it actually ties in with a number of other efforts they have produced in the past. Including a virtual reality nightmare of an employee training program and an 8-bit Atari-style game also starring the Colonel.
The graphics are really well done. The game is flush with lush backgrounds, which frankly would into any high production shoujo anime like Special A. The characters, too, are appropriately well-rendered, blinking and pouting in a dynamic enough way to suggest some two-dimensional humanity. Not only that, the food illustrations actually look appetizing as well.
The dialogue trends toward slightly juvenile and cheesy, but with enough self-awareness that many of the lines can definitely be read as ironic. Just look at the culinary school’s deliberate mouthful of a name: “University of Cooking School: Academy for Learning.” That reads like something auto-translated by Google from Japanese to English.
Like most Choose Your Own Adventure games, this is fairly standard click ‘n’ go. But Psyop was smart enough to add some mini-challenges to switch it up, including a timed quiz and a turn-based battle against something called a “spork monster.” It’s definitely not dynamic enough to hold a person’s attention for, an extended amount of gameplay, but more than sufficient for the one or two playthroughs that a normal person is going to undertake.
Psyop introduces a whole host of characters to help flesh out the world-building of this game. There is best friend Miriam, a spectacles-wearing Professor Dog (head of the cooking school of course), villainous Ashleigh and Van Van, small-statured boy, you have sentient kitchen appliance Clank, the forgettable Student (yes, that’s his actual name), and, of course, the hot hipster Colonel.
Of course, all of these characters pale in comparison to the star of the game: Colonel Harland Sanders. The Colonel is the brand spokesperson and they have gone to lengths to present him in ways to help extend the reach of the KFC brand with a younger target audience.
This is such a solid way to use gamification to promote KFC, introduce a new line of products like the Mac n Cheese Bowls. It also ties in with their social media efforts and TV spots which have been leaning to more humor since the Colonel was reintroduced in 2015. KFC is promoting the game in all of their social channels while cross-promoting othe campaigns like “Rudy III KFC Wings”. The overall strategy put together by W+K for KFC just works. It’s offbeat enough to get your attention. The humor is memorable and reflective of the quality copywriting that has gone into every touchpoint. And more importantly, it works which is evident in how well the brand has done over the last four years. By taking risks and leveraging the Colonel’s off-beat personality and drive to sell chicken give them permission to do things like the Colonel Sanders bearskin rug stunt or a hot tub that looks like a bucket of chicken.
Anyone that knows me, knows I am a huge fan of the industrial design work that Deiter rams did for Braun. His influence and the work he did for Braun can still be felt today on so many product lines by other companies like Apple.
Braun has been absent from the audio world for more than two decades, but original stereo systems from the 50s, 60s, and 70s are still in demand. Not because they offer a superior audio experience, but because of the design and visual aesthetic they present.
The hottest Braun stereo collectible is probably the SK5 “Snow White’s Coffin” record player and radio. It is sublimely minimal in its execution with white powder-coated steel sandwiched between wooden side panels under a plexiglass case. The design was a radical departure for stereo gear when this was introduced in the 1950s.
One of my personal favorites from the Braun stereo family has always been the Braun Audio 1 from 1962. To me, it feels timeless. You can feel where it came from (the SK5) and understand the visual direction Rams was taking Braun over the next decade.
In addition to the Audio 1, Braun introduced a set of minimalist speakers in 1959, the LE1. The LE1 is so simple in its design form. White rectangular slabs suspended on chrome tubular legs with a perforated black metal grill. The form is almost sculptural in quality and an even more radical departure from stereo systems of the day. You have to remember, in 1959 most stereo systems looked like a large wooden piece of furniture that would blend in with what was in your living room. The LE1 stands out. It’s meant to be seen as well as heard.
The LE1 was the first electrostatic speaker available on the German market, the LE 1 provided a new housing for internal electronics produced by English engineering company Quad, then trading as Acoustical Manufacturing Co. Ltd. The LE 1’s electronics were based on the Quad ESL-57, producing a distinctively detailed sound that still stands up well against the standards of contemporary hi-fi systems today. At the time of its introduction, the speaker was technically and aesthetically ground-breaking. Within the Braun audio program of the late ‘50s, the LE 1 was intended to accompany the first Braun component Hi-Fi system, the Braun Studio 2.
For the first time in 28 years, Braun is back in the audio business. Well sort of. Braun Audio is returning with a reinvention of the aforementioned LE speakers from 1959. A perfect reintroduction to the heritage of Braun Audio, the new LE Series focuses on the purity of design, purity of performance and the purity of sound Braun was known for in the past.
These beautifully minimalist speakers have been re-imagined by Precipice Design. The London-based design company developed all consumer and trade touchpoints including brand and product narratives, packaging, photography, iconography, digital assets (website, and mobile app), video content, and point of sale concepts, print catalogs, and advertising, helping to re-establish Braun in the premium audio sector.
When you look at the complete set of design materials that Precipice created for Braun you are immediately aware of the heritage of vintage Braun while positioning them squarely in the modern market place. The imagery that is used across all touchpoints echoes the minimalist aesthetic that Braun became known for, not simply in the products they produced but in the owner’s manuals, advertising, and packaging that was produced during their heyday.
As I looked at the new website that Precipice produced I was struck by how it so closely mirrored many of the Braun printed items I’ve seen from the 1960s an70s. The minimal color pallet, sparse layout, concise messaging. The same look and feel are carried over to the mobile app, and on to the packaging. With the packaging focusing on the purity of sound while focusing on the brand’s heritage. Only key information about the product shown on the packaging. The uncomplicated packaging is typical of Braun and reflects the aesthetics of the classic speaker through dark tones and a graphic of the speaker itself.
The speakers themselves are an homage to the original LE1 updated to reflect today’s taste and improved technologies. Where the original 1959 speaker would probably prove to be too large in today’s home environment, Precipice’s vision shows how the LE1 can be reimagined to fit more discreetly into one’s home.
The new speaker brings the same vision Ram’s had in 1959. A minimalist slab in white with a black grill floating above a chrome stand. The speaker is angled slightly backward, and the controls are almost invisible. Precipice also introduces a solid black version of the speaker and two additional sizes, all of which use the same visual language.
Floor stands have been designed as well, but I have to say I don’t think they work as well. They seem rather chunky except where they have been extended and used with the smallest of the speakers.
There is no word on availability yet. I’m betting these will be available this fall for the Christmas shopping season. The product was introduced around the first of September this year so you would think they would be ready for sale by mid-November at the latest. Pricing will range from $1200.00 for the largest of the 3 down to $380.00 for the smallest.
I don’t need these, but I wouldn’t mind having them. Full information and specs are available on the Braun Audio website.
Four things I like. Good Design, auto racing, animation/motion graphics, and high-quality video production. When these elements combine into something that epically leverages all of them it’s hard to contain myself.
I love this video. I’m not sure who the production company was behind it, or if Honda did this in house but the end result is spectacular. The video showcases Honda’s involvement in Formula One racing opening with racing legend Richie Ginther at the wheel of the Honda RA272, which won Honda’s first F1 race at the 1965 Mexican Grand Prix. The car then morphs into Ayrton Senna’s iconic MP4/4 from 1988 making its way around the narrow corners of the Monaco Grand Prix. Then the animation jumps all the way to 2006 when JensonButton won the Hungarian Grand Prix at the wheel of Honda’s own F1 car and team. From there we cut to Max Verstappen and his heroic win at the 2019 Austrian Grand Prix, and then again at the German Grand Prix.
The piece is interlaced with live-action footage from the races, highly stylized animation, nice use of typography, all built on a limited color pallet of red, black, yellow, blue and white. The style of the animation has a nice graphic novel look, that is matched perfectly to the driving music and soundtrack of engine sounds, crowd, and announcer overlays that help pull the whole thing together. The small details like the speed lines that emanate from the bold titles and the insertion of the Japanese text is a really nice visual design touch that is carried throughout the entire video.
Well done Honda. This is one of the better promotional pieces I’ve seen for Formula One. I’m not sure where this is going to run but I have a feeling during broadcast F1 races. It has a run length of 60 seconds and could be edited down to a 30, or even a 15-second spot if needed.
The high production value on this is sure to pay off. So a solid spot.
When most people think of a book, rarely do they think of it as a work of art. Most of us think of books as a tool for the communication of ideas and information. If the layout, typesetting, and design are well executed the book becomes a seamless experience. You might be attracted by the cover, subject, and writing style, but it’s still just a book. The publisher Taschen has found a way to transcend this concept by producing limited edition books that elevate the content to a true art form.
I often turn to the Taschen website for design inspiration simply because their book designs are so good. Page layout, use of typography, color pallets, etc. When it comes to visual design, Taschen nails it. Lately, I have been returning to the Limited Edition section of the site, not for inspiration but out of pure lust for what can truly be called works of art. Case in point “Piano Virtuoso” a $1250.00 limited edition, 200+ page tome on the life work of architect Renzo Piano.
This book is limited to a run of 200 and comes delivered in a hand-built wooden crate that is identical to the ones his studio uses to deliver architectural models to his clients. It has a hand-pulled lithograph of an original drawing by Piano that is signed and numbered of the Menil Collection Foundation in Houston, Texas that also elevates this to a status beyond what we typically consider a “book”.
With this being limited to an edition of just 200, and a price point of $1250.00 I’m going to have to be content either browsing online and dreaming or opt for the less expensive version of the book with no hand-built case or lithograph. One of the local Barnes and Nobel stores actually has a copy of the non-limited edition books so I had a chance to actually see to see it in person last week.
Like everything Taschen produces, the quality is top-notch. Beautiful page spreads that built a visual rhythm as you scan from page to page. There is an elegant use of photography, illustration, and type that helps to anchor the body copy and showcase Piano’s genius. Gatefold spreads are used to show the architecture in the context of its surroundings allowing for panoramic views. The copy is crisp and concise giving just enough information without becoming overwhelming or granular. The book does a great job of building the story of Piano’s career to date and the many existences of his singular aesthetic.
As for the Limited Edition version f the book being a work of art, I would contend that it’s close. It’s definitely a piece of fine craft when you think about the hand-built case and the limited edition print that come with it. Maybe not a work of fine art but a highly collectible hand-crafted object showcasing the art of a genius. If I could justify it, I’d add it to my small collection of Taschen XXL books. From the photo’s I think it looks absolutely amazing. That wooden case is exquisite.
There is plenty of political implications in the video below, but that isn’t why I’m posting it. The animation is really really nice, and when coupled to the voice over it becomes an engaging piece that draws you in and holds your attention for three and a half minutes.
Produced for the Atlantic this team of designers, animators, illustrators, and writers have crafted an informative short that addresses an issue that is going to become more problematic in the near future. The use of Deepfake technology.
I watched this first with the sound on, taking in the entirety of the messaging. Then I hit the mute button and watched it again. There is a great rhythm to the piece. Sections flow together and create nice visual layouts. The sparse color pallet adds to the drama and focuses your attention.
I don’t care what your political stance is, or which side you choose to vote for or why. This technology will have some crazy implications for things beyond elections in the near future. Oh, and be forewarned. If you google Deepfakes to see examples of how this is being used, there are a ton of adult videos that will show up.
“We are crossing over into an era where we have to be skeptical of what we see on video,” says John Villasenor, a senior fellow at the Brookings Institution. Villasenor is talking about deepfakes—videos that are digitally manipulated in imperceptible ways, often using a machine-learning technique that superimposes existing images or audio onto source material. The technology’s verisimilitude is alarming, Villasenor argues because it undermines our perception of truth and could have disastrous consequences for the upcoming U.S. presidential election.I’do think deepfakes are going to be a feature of the 2020 elections in some way,” Villasenor says. “And their shadow will be long.”
A full credits list is at the end of the animated short if you are interested in the team that put this together.
A little over a year ago I began looking for a new car. The lease on my GTI was coming to an end in August of 2019 and I was thinking about going electric. Since the VW electric models wouldn’t be available in America for another 12 to 18 months, I began researching the usual suspects, Tesla, Nissan, BMW, Chevy, etc. What I discovered was there are quite a few models available. All of them have pros and cons, and the prices ranged from reasonable to astronomical. What I didn’t expect was to find was what you could get if you looked at certified pre-owned models of specific brands.
After almost a year of looking, reading, watching YouTube, test driving, pricing, and pondering, I decided to purchase a certified pre-owned BMW i3. Why? Because I found out I could get into a 2-year-old car with about 20,000 miles on it for less than half the sticker price of the new car. And since it is a CPO BMW it comes with an additional warranty.
I chose this vehicle for several reasons. Proven Brand, Styling, Technology, Fun Factor, and Size. There is also that I never have to buy gas thing too.
The styling can be quite polarizing. In most cases, people either love it or hate it. I love it. I feel like I’m driving a little space pod most of the time. It’s short, squat and tall. It doesn’t look like any other car on the road on both the exterior an on the interior.
With wheel s pushed close to the corners, it accentuates the stubby look of the i3. Its window line expands at the small rear doors, dips into the body line, then pinches together at the rear. Visually this creates a flow down the body line that I like quite a bit. One disadvantage to this is that the rear windows don’t lower. Technically it’s a 4 door car, but the rear coach (suicide doors) are more like funky half-size extensions of the front doors. The car sits on 19-inch wheels that seem impossibly thin, designed to reduce friction with the road and improve range. At times they almost look like mountain bike tires though. One nice thing that BMW did was to leave the iconic kidney grills on the front. Technically they don’t do anything, but without them, I’m not sure the i3 would read as a BMW since it’s such a styling departure from every other car they make.
The interior is a mash-up of environmentally friendly materials produced from sustainable and recycled sources. The i3 I purchased doesn’t have leather seats, by choice. I actually prefer the look of the cloth seats over the leather or leather and cloth combo. If you did opt for the leather seats though, the tanning process is done with olive-leaf extract rather than chemicals to keep it greener. It’s hard to describe the materials used. You need to see them in person, and while at first, it might seem like a bit too much they work well together combining into a series of well-matched textures.
Another thing I love about this car is how big it feels on the inside. With no transmission hump, the floor is flat adding to the feeling of space. The interior roof gives plenty of headroom. At 6 foot 4, this is a big deal for me. I will say this, the back seat is cramped for someone my size. It’s probably cramped for anyone over 6 feet, to be honest. This is, after all, a car designed for city driving and to only seat 4 people. Cargo space is ample, and with the back seats folded down, it’s pretty amazing how much stuff you can get in this car.
From a technology perspective, the i3 doesn’t disappoint. Actually, for my model year, it does in aspect, (I’ll get to that in a minute). The i3 dash consists of 2 floating screens. There is the unit directly in front of the driver that contains the speedometer, battery usage, and the gauge showing energy use and regeneration. This screen can be configured to display any number of items from the iDrive system in the car.
The second screen is equally configurable and primarily houses the infotainment system which includes navigation, phone systems, messaging, radio and media displays and more. Below it is 6 buttons that can be programmed to do everything from radio presets to function as shortcut keys for any additional functionality.
All of this is connected to the center console dial of the iDrive system located in front of the center armrest. I’m not going to go into detail with all of the functionality here. Let’s just say that the system is deep and has a bit of a learning curve. Coming from 8 years of VW’s it was quite a bit different.
In addition to the built-in systems, there is also an iOS and Android app available that can be used to control the car remotely. It allows you to climatize the car, lock and unlock doors, set charge times, send destinations to the car, and more.
Other tech tidbits include the ability to lock the doors by touching a small patch of raised ribs on the door handle. Unlock the doors by simply sliding your hand inside the door handles. Unlock and lower the windows by holding the unlock button on the key fob. One foot driving using the regenerative braking system. Self-parking (yes it can park itself, but every driver should know how to parallel park or forfeit their driver’s license). Adaptive cruise control and more.
I didn’t get the REX (range extender) version. I don’t need the range extender. I never drive more than 120 miles in a day so the BEV (battery electric vehicle) i3 was perfect for my needs. After 90 days of ownership, I can honestly say I have never had any range anxiety at all. Frankly, I don’t think most drivers would. The navigation system can be configured to show you every charging station close by as you drive around town so you will always know where you can charge up if you need to.
One thing I wish this car had was Apple CarPlay. It doesn’t and I miss it. You can, however, upgrade the main head unit of the car with this upgrade from Bimmertech. I watched the install video and it looks like something anyone with a bit of technical know-how and set of tools could do themselves in a few hours. I have a feeling this voids the warranty on the car so I’ll be waiting a couple of years before I do this.
Speaking of upgrades, the battery is upgradable as well and Lion Smart announced an upgrade option a couple of months ago that would extend the range of BEV i3 to about 400 miles. No word on when this will arrive, or what it’ll cost but if you own an i3 and plan on keeping it for an extended period of time this is something you might want to look into.
One great thing about living in Kansas City is the fact that KCPL has partnered with ChargePoint and many local businesses to install level 2 charging stations all over the city. Each grocery store run, trip to the library, visit the Kaufman performing arts center, Nelson Atkins Musem, Restaurants in the Cross Roads or dozens of other places guarantee that I can plug the i3 in and charge it up.
As for fun factor, the i3 is a hoot to drive. It really is a blast. The electric motor delivers instant torque with a distinct “push you back in your seat” feeling. Acceleration is quick delivering a 0 to 60 time in about 7 seconds. It handles like a BMW with responsive steering. You have to drive the car to understand how the i3 performs.
The car is absolutely silent aside from a bit of road noise from the tires, and an almost imperceivable whine from the electric motor. It’s one of those things you notice at first and then become so used to it you don’t realize how loud the interior of other cars are until you ride in one with an internal combustion engine.
So, is a certified pre-owned BMW i3 worth it? Yes. Think about this, you can get a low mileage, highly optioned i3 for about half the price of new. If you get a CPO i3 you get 2 years of warranty on a car that require little to no maintenance. In my case, I got a $60,000 car for a little over $20,000. It had just over 20,000 miles on it, was a one-owner vehicle, and was purchased from a reputable BMW dealer here in the Kansas City area.
If you use a site like Car Gurus you can find plenty of examples just like this all of the United States, and depending on where you live have the car delivered to you for less than a grand. Sites like Carvana, and Carmax also have i3 inventories available for delivery. The only downside is the car won’t be BMW certified, and the warranty options might not be as good.
If you are in the market or are thinking about going electric, I highly recommend going with a CPO i3. Save your money and skip the Tesla. Skip the Bolt, Volt, Leaf, or any other traditional-looking EV sedan and get something a bit more unique looking.
Oh, and while you could buy new and get a $7500.00 federal tax credit, chances are it still won’t be as affordable as going with preowned. If you are curious about why EV’s depreciate so much, Doug Demuro has a great article here that answers, or attempts to answer that very question.
For the first time since the 1980s, Lego has unveiled its first brand campaign. Produced by the French agency BETC in conjunction with multi-award winning collective Traktor the project titled Rebuild the Worldfeatures a live-action film and micro-site designed to send a positive political message about the power of creativity to enable change.
BETC met Lego 18 months ago and worked with the brand’s internal agency to develop the concept, Rebuild the World. “We thought about what would be important for Lego to say today,” said BETC founder Rémi Babinet. “They are one of the most loved brands in the world, no one argues with Lego! It’s like Apple in the beginning; innovation and creativity are both brand and philosophy. That’s rare in the commercial world. The problem it has is that while it is known for the educational aspect of Lego, that perception is a problem for all the parents who don’t have an affinity with the brand. They think it’s about following instructions. But it’s more than play or education – it’s about creativity. To be creative today is the way to achieve something, to navigate the new world. Mathematics and rationality used to be the most important skills, but now creativity is the most valuable skill, and Lego can enable that.”
The tagline “Rebuild the World” resonates beyond Lego itself, to chime with the issues of the contemporary world.
It is a tag line that everyone can relate to when associating it with the Lego brand.
In keeping with the campaign message, the video goes against expectations by not featuring a single Lego brick. Instead, it is a live-action and CGI adventure caper that sees a rabbit chased by a hunter with a bow and arrow, overcoming every challenge thrown at him with increasingly creative solutions. This was inspired by Lego’s ethos for problem-solving. BETC chose to go down the live-action route because, as Rémi states, “When you are in the head of a child, the bricks become the real world, the world they create with Lego is a real story for them.”
Every tiny detail of the film has been considered to reflect the Lego universe and its billions of fans. In the town of Valparaíso in Chile, buildings were repainted to match Lego brick colors. Clothes worn by all the characters in the video are 2D printed like Lego characters. If you look at the bad guy, his shirt, tie, jacket, and binoculars are all printed onto one T-shirt.
The cars and trees match the cars and trees of a Lego kit. The people bend backward at the hip or turn their head around just like Lego people do. Every scene features a builder to reference the iconic Lego figurine. At one point, a line of ducks crosses the road, which references Lego’s first-ever product. Even the props, such as the camera, cups and the bow and arrow, are made to scale, oversized like Lego accessories.
“There were no limits,” Rémi says. “Lego was a cool brand to work with. It was an opportunity to find things you can never do with other brands. So this film is about what your imagination can do with Lego.”
For all the out-of-home imagery and animated vignettes, which will roll out globally on billboards from London to Los Angeles, BETC did use Lego bricks, shot by photographers who are used to working on luxury brand campaigns – “We wanted to capture the incredible beauty of the bricks. These images subvert stereotypes, challenge expectations, and at times send political messages. They are simple ideas, but often at a societal level. Rebuild the world could be just for fun, or it could address issues in the world today. You can transform the world as you want. It’s not a political campaign. You could go far with these messages, we tried lots of things… but this is a balance between meaningful and fun. It’s conscious, but in the end, it’s only about kids.” – Rémi Babinet.
The entire campaign is reinforced with a solid micro-site, social media, print, and outdoor campaigns. As we roll into the holiday season, it’ll be interesting to see the shorter 30-second broadcast versions of the ad plus any additional online vignette videos that are produced to bolster the entire campaign.