I’m partly interested in this because I am going to South Africa in less than two weeks. I’m also interested in this because it is a brilliant use of technology and film used to create an absolutely amazing advertisement. King James employed director Kieth Rose to produce the spot, which took 14 months to complete. an actor was cast and coached over two months to play the role, and make-up, prosthetics, and CG face replacement were used to ensure a physical resemblance. The accident scene at the end was done using a replica 550 RSK Porsche Spyder – one of only two available. The overall concept and insight for the advertisement and how it relates to the financial services industry is summed up in the tagline “Given more time, imagine the possibilities”.
Kudos to Allan Gray for taking a chance and allowing creative to drive your message home.