I found this earlier today when I was searching the internet for something totally unrelated, but since I was in South Africa earlier this year (see my related posts) I felt compelled to post this.
Whatiftheworld is a platform for a new generation of emerging South African contemporary artists, and was selected in 2007 by London-based magazine Contemporary as one of the ‘Top 50 Emerging Galleries from Around the World.’
This young gallery has become a destination point for curators and collectors to experience innovative work, and to become acquainted with emerging new artist from South Africa. By giving voice to new talents, the gallery intends to grow public dialogue and critical debates within the contemporary art community, and to provide an alternative to the traditional art forums and institutions.
Whatiftheworld has been firmly behind the careers of several rising stars on the South African contemporary art scene, and is committed to building and nurturing strong relationships with each artist to support their continuing professional development. The gallery has hosted a series of critically acclaimed solo and group exhibitions, and published numerous catalogues and artist print editions.
In addition to the gallery space, whatiftheworld also has a design studio space, and a co-op for artist. The design studio is an initiative focused on creating projects, outlets, events and platforms for emerging local designers across various disciplines. The studio workshop operates as a residency space, offering interior design services, creative direction, and specialized commissioning. All products are locally conceived and manufactured to encourage responsible production and integration of local talent.
The CO-OP located in Johannesburg, is a platform for new and emerging work in the fields of contemporary art & design, and will feature a diverse program of exhibitions, events and exclusive collaborations. CO-OP is presented by the Johannesburg based design studio DOKTER AND MISSES, WHATIFTHEWORLD and the creative collaborative OPEN.
FIRST FLOOR 208 ALBERT ROAD / WOODSTOCK CAPE TOWN / T+27 (0) 21 448 1438
WORKSHOP – 11 HOPE STREET / EAST CITY CAPE TOWN / BY APPOINTMENT ONLY
GROUND FLOOR 68 JUTA STREET / BRAAMFONTEIN JOHANNESBURG
Avant Car Guard
Julia Rosa Clark