The Graphic Design of Racing Cars

I have always been fascinated with the graphic elements on racing cars. Especially vintage racing cars from the 60’s and 70’s before massive product sponsorship trumped any sense of style with a gigantic marketing message. Gestalten has a new release coming out that is available for pre-order on Amazon. “Go Faster The Graphic Design of Racing Cars“, by Sven Voelker. and I am thinking this might be the next book I add to my collection.

Fast cars, anarchy, and graphic design collide on the pages of this book as it chronicles the history of race car graphics and the design behind them. Most people don’t know that racing giants from the likes of Porsche, Ferrari, Maserati, and Lotus developed their looks not by marketing strategists or graphic designers. In the early days it was by chance.

Go Faster is a collection of over one hundred examples of racing car design that documents the carefree racing world where they were created. Go Faster not only takes its readers on a breakneck ride through images of racing history, but each colorful racing car is featured next to a blank white model. The model shows the lines and shape of the vehicle in its unadorned state. This side by side placement helps the viewer see exactly how the graphics modulate the look of the car. And it gives plenty of room for the viewer to imagine their own possibilities for graphic design in motor sports.

In the book you can see how stripes, colors, logos, and numbers combine to help the car stand out from all others on the track as they go by at top speed.

The time and effort invested in the graphic looks of the race cars is a strange  juxtaposition compared to the aerodynamic shape of the bodywork created by the  engineer for car. But it is precisely this amateur quality, this anarchy and randomness that results in the irresistible attraction that racing cars and their graphics have on us.

Author Sven Voelker is a car enthusiast and graphic designer in Berlin. He is responsible for the global corporate design of the Suzuki Motor Corporation and other clients.