I found this today on the Marketing Magazine website and fell in love with the whole concept for this direct mail piece. Apparently this was shipped almost a years ago, and it completely slipped under my radar.
Ad Agency “Grey” from Vancouver Canada produced this clever portable record player for GGRP that is made from the corrugated cardboard sleeve that is the mailer for the 45 RPM record inside.
You simply fold the envelope up, place the record underneath and spin it with a pencil to play the children’s story, “A Town That Found Sound”. The hollow space behind the needle works like a sound chamber to amplify the audio.
According to Geoff Dawson, , associate director at Grey, “It’s actually shocking how good the sound quality is, it took a long time of playing with different materials and designs to get the audio just right”.
Grey came up with the idea based on the deep history of GGRP, and the relationship of the audio industry to its roots in vinyl records. Vinyl is undergoing a resurgence in popularity and the design helps to reinforce the creativity that GGRP brings to the table. Grey wanted to showcase GGRP’s creativity and love for sound, and I think they have pulled it off quite brilliantly.
This simple, well designed, clever direct mail piece has brought more traffic to GGRP than any other item they used. The response has been so strong, that recipients of the mailer have been calling GGRP and asking for more copies to take home to their kids and give to others in the office.