FedEx World. When a Picture is Worth a Thousand Words.

I love this series of print ads for FedEx. They are so simple and completely convey the message about FedEx international delivery services. With no editorial the images can be used in any country, and are still completely readable.

Great use of minimal color that helps the FedEx logo to pop in the bottom right. Excellent photography. A single call to action (an international toll-free number), A simple clean idea that just works. Kudos to DDB and the crew that put this together.

The campaign was developed by Brazilian agency DDB. Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente Art Director: Max Geraldo Copywriter: Aricio Fortes Photographer: Manolo Moran

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