This Ain’t No Hallmark Sentiment.

Sometimes it takes a bit of in your face, tongue and cheek humor to make a point with your advertising. This clever little print ad comes to us from Johannesburg South Africa. With a fairly direct headline, it cleverly plays off of A: the correct term for a female dog, and B: completely gets your attention thanks to the pink color pallet and timing the release directly to Mother’s Day. I love it.