I have always thought that the 2012 Olympics logo for the London games was awful. I’m sorry I think it is just bad. I’m all for modern and appealing to a younger audience etc. but at the end of the day, I think it is bad graphic design. Now we have the new mascots. I hate to say it, but I’m not really getting these either. I get the whole thing from the design teams brief where they talk about appealing to a younger crowd and the first Olympic mascot designed for the digital age, but the cyclops thing just isn’t doing it for me. And then there is that total lack of detail in the character design. The look like Gumby after a 6 month cookie and beer binge, and put on a speed skating suit.
From the brief. “Our brief was to create mascots that would excite and inspire young people and encourage them to get involved in sport. We wanted everyone, especially young people, to be able to take part, so we asked ourselves, ‘Why have one mascot when you can have millions? To capture people’s imagination you have to create something iconic – something unique – something as individual as you and me. We have created a flexible design that allows you to make the mascot your own, while celebrating what is great about Britain – our heritage, our culture and our creativity. They are inclusive, because they invite everyone to take part and get involved. They aren’t ‘the’ mascots – they are your mascots. ” Grant Hunter, iris.
OK I get what he is saying, but I’m just not feeling it with these. I wish I was but I’m not. Maybe they’ll look better when they are animated.