I love this series of ads from BBDO Brazil for Bayer Asprin. Clean effective editorial combined with a very simple graphical touch. The headlines say it all summing up the source of the pain. The graphic quickly points out the added relief from the stronger “Cafiasprina”.  And the whole page is punctuated with Bayer’s tag line and logo. So simple and so effective.

Agency: BBDO, Brazil
Executive Creative Director: Marcello Serpa
Copywriter: Marco Giannelli (pernil)
Art director: Ary Nogueira