I know this ad campaign has been out for awhile, but I stumbled across it again this morning and had to mention it. Fayreform takes a humorous approach to the typical lingerie ad with cleverly written copy, that points out an obvious item in the photo that almost everyone misses until they have read the editorial component. Originally released in 2007, by Saatchi & Saatchi, New Zealand. this print campaign still makes me chuckle, and yes I like looking at the attractive women too. I am still human after all.