W+K’s Wonderful Press Kit for Nike. “Write the Future” FIFA World Cup.

With the World Cup in full swing, companies are pulling out all the stops for tie in advertising. Nike having eclipsed Adidas in football sponsorship is no exception. Nike’s agency of record W+K hired Diem Chau, to carve a series of crayons as football players. The players make up team members in an exquisite press kit for the “Write the Future” campaign. All of the football players are personified in crayon carvings and wrapped up in a beautiful fold down museum box. The box contains the full color printed booklet, a walnut block that holds the crayons, and doubles as a display stand, and a description of all the players in the set. Absolutely wonderful.