The Moodwall.

I love this kind of thing. Interactive walls that respond to movement, light and shadow are one of things I could look at and play with for hours. And While interactive wall technology isn’t new, this example is really nice.

Moodwall is a pilot project for a 230 foot long media wall designed and built by Urban Alliance (in collaboration with Daan Hartoog) to improve the public space of the social unsafe area of the Amsterdam Bijlmer.

Moodwall interacts directly with people passing through the tunnel, improving the atmosphere and making people happy and feel less unsafe. The interactive urban wallpaper is built out of about 2500 LEDs behind a ribbed semi-transparent wall. The curves in the wall make it less suitable for graffiti and improve the visibility of the content for the side. The light patterns are stretched over the length of the wall increasing the viewing angle, and to help prevent the tunnel from becoming a hang-out spot.

Moodwall was designed by Jasper Klinkhamer of Studio Klink, in collaboration with (Cube)’s Remco Wilcke, who also constructed the wall.The content was developed by Hans van Helden and Matthijs ten Berge of Illuminate in collaboration with artist Matthias Oostrik and students of the dutch art academy HKU.

I tried to find out more information on the programming and how the wall interacts with pedestrians to change as people walk past, but found no real information. If I come up with any additions I’ll update this post.


  1. How cool! I’m always excited about interactive technology/art like this and would definitely like to hear more if you do find out more about it.

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