Troika’s Palindrome for the Victoria & Albert Museum.

Troika is one of those firms that never fails to amaze me. An interactive agency that works in so many mediums, their work is always astounding. Once again Troika has created something pretty stunning, a Palindrome installed at the Victoria & Albert Museum in London.

The Palindrome is based on the museum logo, and consists of three independently revolving pieces. With each half revolution of the pieces, the logo deconstructs   and then reforms itself forming the palindrome.

The work was a public commission from the Victoria & Albert Museum, and sits at the entrance from the South Kensington tube station. It is positioned to function as a beacon of light for all looking to visit the museum.