I’m not a fan of McDonald’s. I don’t like the food, what they do to the environment, how they have impacted our health, the corporate farming principals etc. That stuff could be a whole blog unto itself, and that isn’t what I want to talk about here. What I want to talk about is the wonderful on street advertising done by TBWA\Zurich, Switzerland for McDonald’s. Taking advantage of the closed streets during Zurich’s largest street festival, TBWA turned street crossings into McDonald’s french fry containers. Each of these were placed at crossings near or outside of McDonald’s stores. I don’t dig McDonald’s, but I like how TBWA executed this in a fun and clever way.

Agency: TBWA Zurich
Client: McDonald’s
Creative Directors: Michael Kathe, Martin Friedlin
Art Director: Dominique Magnusson
Art Buyer: Christina Hengstmann
Account Manager: Guido Zehnder