The New Conqueror.

The well established Conqueror paper line, manufactured by Arjowiggins is releasing a new line of papers and supporting fonts for printers and designers. To promote the launch of the new line Arjowiggins commissioned a series of very attractive marketing materials including three really nice stop motion videos entitled “It’s Not What You Say, It’s How You Say It.”

The marketing materials are designed and illustrated by Seb Lester, Thomas Brown and Tsang Kin-Wah In addition the five new Conqueror typefaces were designed by Jean François Porchez of French foundry Typofonderie.

All the materials maintain the tag line “It’s Not What You Say, It’s How You Say It.” and visuals from the books are repeated through the video clips helping to establish the brand for the new paper and type.

Conqueor Didot

Conqueor Inline

Conqueor Stacked

Conqueor Sans

Conqueor Carved