Light Painting with the iPad

One of the things I love about being an artist, or designer, is the endless possibilities. What I mean by that is, you are always looking for new ways to create, new techniques to bring what you see in your head to life in the real world. I think that is the what I find so compelling about the video embedded below. This could have been done using a 3D program and After Effects, but Dentsu London and Berg decided to combine a number of tools to create this unique visual experience. I could go into lengthy written detail about what they did, but if you watch the video they give a really nice explanation at the beginning about technique, tools, and the thinking behind their process. The look of the final result is really nice. In addition there is a ton of info on the Dentsu blog at the link above.

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