Nice Package. Nice Rack. Wine Packaging for Domaine Gerovasilliou.

Athanasios Babalis, has designed a really wonderful wine rack/gift box for Domaine Gerovasilliou comprised of a series of boxes that contain one, two and three wine bottles each. Each box can accept a minimum of two different bottles of the same size, with the larger boxes holding up to 4 bottles total. By stacking the individual boxes they begin to form a wine rack that can hold up to 9 bottles total.

Babalis  says that the shape of the box was chosen because it is sympathetic to the shape of most wine bottles and because it also looks like a bunch grapes when seen from the side. The box has a handle which is integrated directly into the packaging so the wine can be carried without the need for additional packaging or a plastic bag. Babalis chose to use Oak plywood as the main material because it makes references to the Oak barrels the wine matures in. The client logo is etched into  the box and a hang tag label is tied to the handle which explains the concept and the multiple uses of the box beyond the packaging.

What is really nice about this is the fact that Babalis has used sustainable, materials to create an innovative packaging design that promotes not only a green solution, but a tactile stylish answer to presenting, transporting, and storing wine.