The IKEA Catalog Turns 60.

This year marks the 60th anniversary of IKEA, the iconic Swedish furniture makers catalog. To promote the newest catalog release, IKEA set up a chalk art illusion in Sydney Australia using items from the IKEA catalog. As people passed by they were encouraged to pose for a photograph with the chalk art. Wile this film id fun, and the poses are goofy, the thing I really liked was the tilt shift photography, and time remapping at the beginning of the clip.