As a company Coca-Cola has some questionable business practices, but I guess you don’t get as large as Coke has without having some questionable business practices . None the less, with Cokes enormous advertising budget, they get to advertise in new and clever ways. Sometimes it’s all big budget stuff like the animated shorts that they show before films to a captive audience, other times it’s more low-budget, outdoor advertising like what Toronto based advertising agency MacLaren McCann has done here. (just to clarify outdoor advertising isn’t cheap, it is considerably more affordable than a five-minute CGI short film though). “Refresh one the Coca-Cola side off life”, takes standard billboard advertising and ads a three-dimensional spin to it, creating some eye-catching visuals with a simple play off of a straw in a bottle.