Projecting Christmas on Saks Fifth Avenue.

This year seems to be the year for 3D projection mapping on buildings, or at least the year it finally caught on here in the USA.

Saks Fifth Avenue unveiled their 3D Holiday windows yesterday at the flagship store on Fifth avenue in New York City. The projections were created by Iris, and show just how good these are getting. The projections are timed to the accompanying music and transform to the physical architecture of the building itself.

I have a feeling that this form of advertising is going to become more and more prevalent in the next year. They have been doing this sort of thing in both Europe and Asia for some time now, and American markets are ripe for it, especially now that the cost has come down on the technology needed to produce these.