The Lottery of Life.

In the week following Thanksgiving, most people’s mindset shifts in to high gear for the holidays. With that comes the anticipation of Christmas, the stress that goes with shopping for presents, and the build up to the end of the year. Many people, myself included, get lost the in the momentary revelry, and forget about those less fortunate than ourselves. And not just locally, but globally as well.

Sometimes it takes powerful imagery like these to make us appreciate where we are  in life. This series of advertisements created by Lowe Brindfors called, “Lottery of Life”, the side-by-side comparisons between the those that were born into a better situation, and those that weren’t. They were created for Save the Children, an independent organization that focuses on creating lasting change in the lives of children in need. When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs.

Kind of makes you stop and think, doesn’t it.

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Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors/Designers: Pelle Lundquist, Emmeli Österdahl
Photographer: Stockfoto
Typographer: Ola Lanteli