I love this series of ads for Lego by Munich based Serviceplan. They totally nail what Lego is about. Everything from the look of each shot to the wardrobes and sets provided to the models is so spot on. The images are clever, and tell a complete story in a single still image.
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Directors: Sandra Loibl, Julia Koch
Copywriter: Frank Seiler