It takes allot these days to make me say, “Hey that is a really cool viral video campaign”, but the folks at DDB, Canada made me take notice of the new ad for the Suabru WRX. To promote the long rally heritage of the WRX, DDB mounted four HD video cameras in various locations on a car being driven by Canadian Rally champion Pat Richard. Richard piloted the car through the rally course at Tall Pines in Bancroft, Ontario, where more than 11 minutes of footage was recorded. DDB then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.
Pretty fun, and pretty impressive.