MINI Recieves a Red Dot Design Award.

As a MINI owner I am really happy to post this. MINI was awarded a 2010 Red Dot Design Award for Communication Design.

For the 50th anniversary of MINI Switzerland, The brand produced a book in conjunction with the MINI Space website. The book was to be created as a giveaway for customers and at trade shows.

The idea behind the book was based on the slogan “Wash Me”, that it is often scrawled on dirty car windows. Ten artists were commissioned to turn a MINI into a piece of art by cleaning and washing it.

Since the title of the book is “Wash Me” the reader can wash the cover of the book to reveal the MINI lettering on the cover using a sponge and water.