Left Brain, or Right Brain? Both are Mercedes-Benz.

I came across this series of print ads for Mercedes-Benz this morning and was blown away by the wonderful illustrations that were used. The Illustrations are the work of Illustrators: Gil Aviyam, Lena Guberman, and were commissioned by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, for the new “Left Brain/Right Brain” campaign for Mercedes. Combined with witty and engaging editorial, these ads are really nice. Not your typical car advertisements featuring a slick glossy photo of the automobile in a well scouted location all set for maximum effect. These ads appeal to the individual that purchases a Mercedes, or aspires to by creating a visual play that engages the engineering heritage of the company as well as the sophisticated and creative components that appeal to a potential buyer.