Kobe Bryant is The Black Mamba!

Nike, working with film director Robert Rodriguez have produced an extended length TV commercial entitled “The Black Mamba” staring Kobe Bryant, Bruce Willis, Kanye West, and Danny Trejo. The commercial is completely over the top, but it is completely indicative of the Nike brand and it’s association with the NBA. Really nice CGI, Special Effects and Video work make this commercial. It’ll be interesting to see how they cut it for broadcast or if they leave it for web/theater distribution only.