Behind the Scenes. How They Make “Old Spice”.

I love Wieden and Kennedy’s spots for Old Spice. They never fail to entertain, they’re funny, and well written, and Isaiah Mustafa is a perfect fit for the Old Spice character. Now, as much as we would love to think that these shots involve a ton of CGI, compositing, and post work, they are all pretty much shot in one single shot with some insane cinematography going on. Watch the video below to see how the latest spot was created. This is just crazy amazing.