I tell ya, in the last year projection mapping has just exploded. I mean it seems to be everywhere these days. If I were advertising a product launch or event, I would be all over this stuff.
Muse Amsterdam teamed up with Mattel/Hot Wheels for a secret race with the Skull Racers destroying the Customs House at Circular Quay in Sydney Australia and deploying a crazy looking race track in the process. The 3D Projection Mapping event for Hot Wheels lasts just over 3 minutes, and uses some amazing depth treatments to enhance the overall effect. That combined with some of the usual water techniques, building fires and wall explosions make this a really nice projection mapping piece.