When it comes to kinetic typography videos, it takes a lot to get me jazzed these days. The format has been over done in the last few years, and has reached a saturation point now that After Effects plugins like Sure Target have made it so much easier to get solid results. So when I see something that has a different quality to it. Something that differentiates it from the crowd, it makes me happy.
This video by Jacob Gilbreath was made by creating 60 individual typographic layouts using Adobe Illustrator, Cinema 4D, and After Effects. Gilbreath referenced a variety of vintage type designs and styles to create a unique white on white look that is punctuated with occasional yellow accents. There is a fluid natural flow to the movement of the camera that is the antithesis of most kinetic type animations these days. (which is a welcome change). The layout, type, and 3D look help this video feel vintage yet fresh and modern at the same time.
“This Kinetic Typography project was created from the dialogue of Conan O’Brien’s final episode of The Tonight Show on NBC. In this farewell address, he describes his feelings towards NBC and the situation at hand. His personality exudes positivity and humor allowing this dialogue to describe his character very well. Even through the hardships of leaving NBC he promotes hard work and kindness.” Jacob Gilbreath.