Volkswagen “Blue Motion”.

This ad has been out for a while, so it’s possible some of you have already seen it. I love the look of this thing. With the “sketchbook look” at a complete over saturation point, VW was able to create something that feels fresh. This is a two and a half D rendering that reads well, and doesn’t look like so many TV ads that have that “Drawn in a note book by a Jr. High student”, look to them. The ad features a great blend of 3D modeling with nice 2D textures. The piece was produced by DDB Brussels with Art Direction by Paul-Henri Guilmin.