One of the things that I love about Japanese adverting is the fact that the product often takes a back seat to a memorable production, and in some cases the product is just a faint reference at the end of a commercial.
This beautifully made video, was uploaded one day before the earthquake and tsunami that hit Japan a month ago. If you watch to the very end you will see it is actually an ad for Sharp’s wood-encased SH-08C mobile phone. The production of this commercial is just amazing, from the construction of the marimba, to the calculations that had to be made to get it to play Johann Sebastian Bach’s, “Jesus, bleibet meine Freude” from the Cantata “Herz und Mund und Tat und Leben”.
It looks like the entire piece was shot with either a Canon 5D or 7D, on an RRM rig with a rail system attached. And it looks like they are maybe using a Jimmy Jib as a camera crane to get some of the shots. The overall look is hands down amazing, and there is no telling how many takes they had to get all of the footage used. The look of this is a testament to the camera crane operator’s skills. Who ever was on the rig pulled some absolutely gorgeous looking shots.
Nice concept, great execution.