In many ways I think Facebook is becoming little more than a giant ad engine. There are so many companies that now have Facebook pages and are attempting to get you to friend or like them, that it is pretty ridiculous. Most corporate pages are pretty generic when it comes to marketing their product or promoting their brand. By that, I mean they offer you little more than wall posts, and hooks to external websites or promotions. One company that seems to have figured out a way to push the envelope is Cellcom.
Cellcom, is Israel’s largest telephone company and in an attempt to actually offer their fans something engaging, they have launched a series of live interactive Facebook concerts. The concerts will be broadcast each night for two hours over the next month. Cellcom is inviting the very best bands and performers in Israel to play live to tens of thousands of awaiting Facebook fans. The fans will in turn, be broadcast live to monitors surrounding the stage via webcam and they will be empowered to make comments, and ask questions throughout the event This creates a unique interactive experience between the performers and Facebook fans in real-time. (Something I have never seen done on Facebook before, but I could see becoming huge.)
Throughout the concert the performers will take the time to interact with the audience, answering questions, taking song requests and changing things up live based on comments and requests that are filtering through as they play each song. Meanwhile each Facebook fan will get a unique perspective of the event, all from their mobile phone or computer. This was created by the guys at Promarket and Logia, Israel and I think they have hit a home run with this. This campaign is unique, memorable, engaging, and has staying power. Kudos to Cellcom.