Magnum has launched it’s latest global campaign with an advergame entitled the “Magnum Pleasure Hunt Across The Internet” which has been built to launch Magnum’s Temptation Hazelnut ice-cream. The overall theme is similar to the Lynx Party Across The Internet campaign, but this is much more Advergame, than the Lynx experience was.
Lowe Brindfors teamed up with B-Reel to create the advergame which takes you through about 20 well known websites as you chase Bon Bons, the special ingredient in the Magnum Temptation Hazelnut ice-cream. The objective of the game is to capture all 100 Bon Bons as you play through the Magnum Pleasure Hunt Across The Internet. The game is not easy, but getting all 100 can be done. What I really like about this is the level of production that went into the final game. Great green screen footage, and editing, the interaction with the other websites, and the hooks to social networking sites like Facebook.
The game takes about 5 minutes to play all the way through, which might lose some traffic on the site. % minutes in the web world can seem like an infinity, no matter how well the concept was executed.