The Amnesty International iAd Gets it Right.

OK I should have included this with the last post.

TBWA, Berlin got it right. This series of Ads for Amnesty International, Does much the same thing as the Anti Fur ad for Datum, but if you watch the video below, you see one thing that makes this iAd work. There is a direct call to action after the third or fourth attempt to move to the next page. You get a pop-up with Amnesty’s logo and a link to the Amnesty International website, and there is a direct call to action about taking action against torture in prisons. Two ads will appear in the tablet-edition of “Die Welt” one of the leading German daily newspapers published by Axel Springer Verlag starting this month.

“The ads use the gesture technology of the iPad, they make it clear that daily human rights violations can’t be simply wiped away, “says Kurt Georg Dieckert, Executive Creative Director and Managing Director of TBWA\Berlin. “With one simple click users can directly support Amnesty International Germany.”

Agency: TBWA, Berlin, Germany
Executive Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Creative Direction: Dirk Henkelmann, Philip Borchardt, Frederik Frede
Account Management: Maike Schröder, Christoph Erdmann
Design: Chehad Abdallah
Programming/Prototyp: Kay Siegert
Technical Concept/Direction: Torsten Bergler