Billion Dollar Social Buying Power! Deals, Deals, Deals!

This morning while rendering out some video, I decided to do a little web surfing and research. While cruising around Online MBA I came across this really nice infographic about the 4 big players in the online deals game. (I love the fact that they used House Industries, Sign Painter and Ad Art as their font choice).

The infographic focuses on the top 4 players; LivingSocial, Groupon, Facebook Deals and Google Offers.This shows off a really interesting comparison between the two orignal players, and the two new comers to the game. What I find interesting is the fact that Google, and Facebook are the 800 pound gorillas in terms of potential membership (Google 100-200m members. Facebook 600m plus). But regardless of user base, the real trick here will be getting people to switch from using their established application of choice and jumping ship to the new kid on the block.

In the end I think what will there is a real possibility that the market will become over saturated with multiple offers canceling each other out, or diluting the overall experience of deal hunting online which could play well for a larger organization.

As for me I am sticking with Groupon. It is where I am set up and I never really visit Facebook anymore. So unless Facebook or Google offer something really amazing I doubt I’ll jump ship to use their new service.

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