Eos Shadow Poster.

This is such a simple idea, but it is really brilliant. DDB Berlin, created a simple structure that is placed horizontally above a busy pedestrian traffic area. When the sun is shining, the sign displays a simple call to action, “Perfect day for a test drive.” This simple ad, was able to generate a 12% increase in test drives of the VW Eos in almost every location it was placed at. Those numbers show the effectiveness of this simple concept.