Valuing Social Commerce.

This morning when I checked my email, a friend had sent me a link to a great infographic about the value of Social Media. Not all of the figures in it are new, but some are, and all are pretty damn impressive. These are some pretty compelling statistics as to why brands are sitting up and taking notice of the potential Return On Investment that social commerce can drive for them. The infographic was created by Spinback, which is now part of Facebook marketing company Buddy Media.

One of the things that I like about this infographic is how the numbers have been grouped together. The groupings show how brands can start thinking about integrating social commerce into their marketing plans in a more effective way. And one thing that really stands out is the predicted revenue generated by social commerce is expected to be over 30 billion dollars by 2015.
That is a huge figure, and businesses are starting to take serious note of the potential here. We may not like it, and social commerce will definitely change your social media experience, but get used to it. With numbers like these there is no going back to the way things were.