Mountain Riders Keep it Clean.

Keeping with my posts about bikes, and cycling over the last few days I thought I would share this print ad from Paris based Publicis Conceil. The piece is for Mountain Riders. The illustration is nice little infographic about pollution on mountain trails, rendered in a way that would appeal to any mountain biker. The silhouette of each category looks like a trail profile, but is actually a graph that shows pollution increases from 1935 forward. I love the color pallet, and the three dimensional quality of the chart. Clean yet very effective for a public service announcement.

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