The Peugeot 408 Inflating Airbag Ad.

In today’s world, print advertising is competing with more than just broadcast. It now competes with interactive, the web, iPads, iPhones, Android Phones, QR codes, etc. So how do you get your print ad to stand out? Come up with something that is really unique and clever. Something that is going to leave a lasting impression and not be passed over. Something like this really clever print ad for Peugeot promoting the air bags and safety features of their cars.

Designed by Loducca out of São Paulo, Brazil, the full page ad has a simple call to action. Punch the front of the car. When you do, an air bag inflates on the reverse side lifting the page. Turn the page and see the entire ad, with a miniature inflated airbag coming from the steering column.

Creative Director: Guga Ketzer
Art Director: Cassio Moron
Copywriter: Thiago Bocatto
Art Director/Designer: Wagner Fragata