Better Get the Goat.

I have no idea how you would have pitched this idea to the Canadian government, but I bet it was fun when they did. I hope they brought an actual goat to the client pitch, that would have been Mad Men worthy. Now with that said, this PSA for Injury Free Nova Scotia is pretty fun when you think about it. Not only that, it has a certain amount of staying power, and is just bizarre enough that it will probably generate buzz with young adults.