Going to the MAX.

Well, it’s official. I’ll be speaking at the Adobe MAX conference in Los Angeles sometime between October 3rd and the 5th. The dates aren’t set in stone yet but I am registered as a speaker, and my head shot has been uploaded to Adobe. If you are attending you can sign up for my session “Workflow for Motion Designers “, and I promise it won’t be as dull as the title makes it out to be. If you haven’t signed up yet, and you want to click here to go to the Adobe MAX website.

The description that I submitted to Adobe is below, and while the presentation will still focus on the same basic principals, I am going to punctuate the session with actual examples of files that were originally created for print, and brought to life with programs like After Effects, Premiere, Audition, and Flash.

“Workflow for Motion Designers

Developing a workflow that works for your company or department can be a challenge.
Working in an environment that uses a workflow designed for “Print” can be an even
bigger challenge for motion designers. This session will demonstrate how Hallmark is
developing a Motion Design workflow as we begin to develop more and more content
that has multiple uses (print, interactive, web, broadcast, mobile, etc.)

Using Photoshop, Illustrator, After Effects, Premier, Flash, Sound Booth, and Media
Encoder, this session will show how to take files that originated for print and then
convert for distribution to the web, in mobile applications, google TV, and
broadcast, starting with HD source files and creating an author once, distribute

Using a single file, the focus will range from simple things like naming conventions,
to output modules to file creation. (story board to final art)